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Postcolonial Marketing Communication: Images from the Margin

Posted By: AvaxGenius
Date: 23 Apr 2024 02:06:06
Postcolonial Marketing Communication: Images from the Margin

Postcolonial Marketing Communication: Images from the Margin by Arindam Das, Himadri Roy Chaudhuri, Ozlem Sandikci Turkdogan
English | PDF EPUB (True) | 2024 | 184 Pages | ISBN : 9819702844 | 11.7 MB

This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse on the current theories of marketing communication. The book demonstrates how marketing communication, an essentially Global North discourse reinforcing hegemony, can be critiqued and deconstructed when subjected to postcolonial critical analysis. Recognizing as commonplace, the Global South has either willingly embraced or been ideologically coerced into adopting a Western marketing communication system.
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Global Value Chains and Industrial Development: Participation, Upgrading, and Connectivity

Posted By: AvaxGenius
Date: 17 Mar 2024 15:34:30
Global Value Chains and Industrial Development: Participation, Upgrading, and Connectivity

Global Value Chains and Industrial Development: Participation, Upgrading, and Connectivity by Ikuo Kuroiwa , So Umezaki
English | PDF EPUB (True) | 2024 | 132 Pages | ISBN : 9819700205 | 9.9 MB

This book aims to investigate the global value chain (GVC) from a viewpoint of industrial development and examine how GVC participation, upgrading, and connectivity have affected structural transformation in developing economies. It first reviews the indexes to measure progresses in GVC participation and upgrading. Then it examines factors affecting these progresses, using original measures of connectivity, which are computed based on the complex network theory. Another distinguished feature of the study is its in-depth analyses on the relationship between economic development and GVC participation based on the hypothesis of nonlinear relationship which is drawn from authors past studies on Asian economies. Major findings include (1) inverted-U shaped relationship between backward participation and income levels, (2) U shaped relationship between forward participation and income level, (3) marginal but significant impacts of maritime and aviation connectivity on GVC participation, (4) significant and different roles of basic and advanced education on the upgrading in GVCs, and (5) the importance of technological intensities in export in sustaining economic growth.
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Constraints and Opportunities in Shaping the Future: New Approaches to Economics and Policy Making

Posted By: AvaxGenius
Date: 24 Feb 2024 08:43:05
Constraints and Opportunities in Shaping the Future: New Approaches to Economics and Policy Making

Constraints and Opportunities in Shaping the Future: New Approaches to Economics and Policy Making: ESPERA 2022, Bucharest, Romania, November 24-25, 2022 by Luminita Chivu, Valeriu Ioan-Franc, George Georgescu, Ignacio De Los Ríos Carmenado, Jean Vasile Andrei
English | PDF EPUB (True) | 2024 | 525 Pages | ISBN : 3031479246 | 83 MB

This book explores multifaceted dimensions of economic crisis management including strategies and trends post-crisis. It examines the constraints and opportunities shaping the future of economics, social science and policy making, providing various economic models and paradigms. Featuring the best papers presented at the 2022 International Conference of Economic Scientific Research - Theoretical, Empirical and Practical Approaches (ESPERA), this book explores topics of highest interest such as energy crisis, inflation, fiscal and monetary policy, food security, safety and sustainability, the future of work, global financial systems, sovereign debt sustainability, digital currencies, supply chain disruptions, and cybersecurity, among others. Through the discussion of these topics, this book bridges the gap between theory and practice in economic crisis management and it is useful for scholars, researchers, academics, and policymakers.
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World Trade Regulation: International Trade under the WTO Mechanism

Posted By: AvaxGenius
Date: 25 Sep 2023 11:07:33
World Trade Regulation: International Trade under the WTO Mechanism

World Trade Regulation: International Trade under the WTO Mechanism by Eun Sup Lee
English | PDF | 2012 | 420 Pages | ISBN : 3642311423 | 2.8 MB

The institutional and legal status of the WTO, with its integrated dispute settlement system, provides a framework for certainty, security and stability for trade as well as a coherent system to protect intellectual property rights. In all member countries and their respective enterprises, WTO regulations need to be considered when designing and implementing trade-related strategies for business operations in the integrated global market.
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Management of International Trade

Posted By: AvaxGenius
Date: 24 Sep 2023 14:51:45
Management of International Trade

Management of International Trade by Eun Sup Lee
English | PDF | 2012 | 363 Pages | ISBN : 3642304028 | 7 MB

Under the current multilateral trading system, most business entities have turned their attention away from focusing exclusively on their domestic market to the management of international business transactions on the global market. Around the world, this trend has increased the demand for education and training on the principles of international trade and, more practically, the administration of international business transactions.
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Leadership, Entrepreneurship and Sustainable Development Post COVID-19

Posted By: AvaxGenius
Date: 3 Jul 2023 17:25:19
Leadership, Entrepreneurship and Sustainable Development Post COVID-19

Leadership, Entrepreneurship and Sustainable Development Post COVID-19: 2022 Prague Institute for Qualification Enhancement (PRIZK) International Leadership Conference, June 24-25, 2022, Prague, Czech Republic by Wadim Strielkowski
English | PDF EPUB (True) | 2023 | 466 Pages | ISBN : 3031281306 | 37.7 MB

The proceedings volume provides an account of the pandemic-inspired policy changes in leadership, entrepreneurship, and sustainable development. The volume is a collection of papers presented at the 2022 International Leadership Conference hosted by the Prague Institute for Qualification Enhancement (PRIZK), Czech Republic. The focus of the conference was to outline positive changes for leadership in business and economics based on the lessons learned during the pandemic. The enclosed selection of papers describe the digital surge in business, economics, and education, as well as the development of frontier technologies caused by the COVID-19 lockdown periods. They also provide new insights into the concepts of leadership, entrepreneurship, and sustainable development post the COVID-19 pandemic. Finally, the papers define the new place and role of leadership within the context of global initiatives in sustainability such as the European Union's Green Deal and the United Nations' Sustainable Development Goals (SGDs).
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African Air Transport Management: Strategic Analysis of African Aviation Market

Posted By: AvaxGenius
Date: 28 May 2023 07:25:29
African Air Transport Management: Strategic Analysis of African Aviation Market

African Air Transport Management: Strategic Analysis of African Aviation Market by Eyden Samunderu
English | PDF EPUB (True) | 246 Pages | ISBN : 3031293231 | 28.3 MB

This book provides a comprehensive overview of the African air transport market from a strategic management perspective.

Drawing on well-grounded theories, research applications and real-world case studies, it examines competition dynamics, interconnectivity, the growth of low-cost carriers, and demand patterns in air transport for both passenger and cargo traffic. It also presents an expert analysis on the introduction of the Single African Air Transport Market (SAATM), made possible by the liberalization of the air transport market, from a regulatory perspective. Based on the results of the analysis, the book evaluates both the benefits and limitations of an open skies agreement. Furthermore, it shed lights on the challenges and complexities of African public infrastructure investments and airport financing, discusses the impact of COVID-19, and provides strategic recommendations for airlines.
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Social Media and Africa's Public Sector: Perspectives on Contemporary Issues

Posted By: AvaxGenius
Date: 6 Apr 2023 03:57:38
Social Media and Africa's Public Sector: Perspectives on Contemporary Issues

Social Media and Africa's Public Sector: Perspectives on Contemporary Issues Eric Kwame Adae , Kojo Kakra Twum , Robert Ebo Hinson , Helen Inseng Duh , Doreen Anyamesem Odame
English | PDF (True) | 2023 | 143 Pages | ISBN : 3031226410 | 2.6 MB

This book focuses on developing a systematic approach to understanding the transformations in Africa's public sector social media landscape. Looking at the use of social media from the African public sector perspective, the authors present a comprehensive understanding of social media practices and how these could be integrated into African public sector institutions’ operational activities in order to deliver greater value for African citizens and consumers of public goods and services. Chapters explore how social media in Africa differs from traditional media use, their application in the public sector, objectives for government using social media, and how social media plays an interactive role in e-government services.
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Post-Pandemic Realities and Growth in Eastern Europe

Posted By: AvaxGenius
Date: 13 Oct 2022 14:37:10
Post-Pandemic Realities and Growth in Eastern Europe

Post-Pandemic Realities and Growth in Eastern Europe: The Griffiths School of Management & IT 12th Annual Conference on Business, Entrepreneurship and Ethics by Silvia L. Fotea, Ioan Ş. Fotea, Sebastian Văduva
English | PDF,EPUB | 2022 | 431 Pages | ISBN : 3031094204 | 54.9 MB

As the COVID-19 crisis comes to an end, leaders, organizations, and governments have to develop a “new normal” for doing business with a focus on protecting the environment, integrating new technologies and adapting to new social changes. Based on empirical studies and conceptual contributions from researchers and practitioners presented at the Griffiths School of Management & IT’s 12th Annual Conference on Business, Entrepreneurship and Ethics (GSMAC), this proceedings volume provides a multifaceted perspective on the impact and effects of the COVID-19 pandemic on various public and private systems including education, business organizations and consumer behavior. In particular, this book explores the impact of the pandemic on remote work and employee health, sustainable development, and economic growth, among others. It also highlights the role of data analysis in understanding trends, opportunities, and challenges in the above systems.
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Investing in Emerging Markets: The Rules of the Game (Repost)

Posted By: AvaxGenius
Date: 29 Jul 2022 14:12:01
Investing in Emerging Markets: The Rules of the Game (Repost)

Investing in Emerging Markets: The Rules of the Game by William B. Gamble
English | PDF | 2011 | 188 Pages | ISBN : 1430238259 | 1.1 MB

You see it in every business paper or magazine. You hear it on every financial talk show. You are deluged with “facts” presented as certainty: China will be the number one economy. The BRIC countries (Brazil, Russia, India, China) will continue to outstrip the developed world in growth for decades to come. Emerging markets are therefore a sure bet for making money and should be part of every portfolio.
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Value Networks in Manufacturing: Sustainability and Performance Excellence (Repost)

Posted By: AvaxGenius
Date: 28 Jul 2022 09:29:11
Value Networks in Manufacturing: Sustainability and Performance Excellence (Repost)

Value Networks in Manufacturing: Sustainability and Performance Excellence by Jayantha P Liyanage, Teuvo Uusitalo
English | PDF | 2017 | 323 Pages | ISBN : 3319277979 | 5.8 MB

This book highlights innovative solutions together with various techniques and methods that can help support the manufacturing sector to excel in economic, social, and environmental terms in networked business environments. The book also furthers understanding of sustainable manufacturing from the perspective of value creation in manufacturing networks, by capitalizing on the outcomes of the European ‘Sustainable Value Creation in Manufacturing Networks’ project. New dynamics and uncertainties in modern markets call for innovative solutions in the global manufacturing sector.
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Indian Manufacturing Sector in Post-Reform Period

Posted By: AvaxGenius
Date: 4 Jul 2022 22:30:27
Indian Manufacturing Sector in Post-Reform Period

Indian Manufacturing Sector in Post-Reform Period: An Assessment of the Role of Macroeconomic and Firm-Specific Factors in Determining Financial Performance by Sumit Kumar Maji
English | PDF | 2022 | 186 Pages | ISBN : 9811926654 | 4.2 MB

The book outlines the importance of Indian manufacturing sector and its growth under alternative policy regimes. The authors highlight the significance of various firm-specific and macroeconomic factors on the level of efficiency and profitability of the firms operating in the diverse manufacturing sector during the post-liberalization era. The book also examines the dynamic relationship between the select manufacturing sector-specific stock market indices and the various macroeconomic variables.
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Latin American and Iberian Entrepreneurship: New Perspectives on Culture, Traditions and Heritage

Posted By: AvaxGenius
Date: 25 Jun 2022 21:27:42
Latin American and Iberian Entrepreneurship: New Perspectives on Culture, Traditions and Heritage

Latin American and Iberian Entrepreneurship: New Perspectives on Culture, Traditions and Heritage by João Leitão
English | EPUB | 2022 | 187 Pages | ISBN : 303097698X | 6.7 MB

Latin American and Iberian entrepreneurship represents a special kind of innovation, risk-taking, and futuristic business activity based on a common cultural heritage. There has been an increased interest in entrepreneurship related to specific cultural groups, and this edited book will be among the first to provide a Latin American and Iberian perspective to the study of entrepreneurship, thereby acknowledging the role of the Spanish and Portuguese diaspora and language on the global economy. Each chapter will focus on a different aspect of entrepreneurship related to countries within Latin America and Iberia. By combining both geographical groups, the authors aim to provide a better understanding of how Latin culture permeates entrepreneurial business activities.
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Latin American and Iberian Entrepreneurship: New Perspectives on Culture, Traditions and Heritage

Posted By: AvaxGenius
Date: 14 Jun 2022 13:30:05
Latin American and Iberian Entrepreneurship: New Perspectives on Culture, Traditions and Heritage

Latin American and Iberian Entrepreneurship: New Perspectives on Culture, Traditions and Heritage by João Leitão
English | PDF | 2022 | 187 Pages | ISBN : 303097698X | 3.2 MB

Latin American and Iberian entrepreneurship represents a special kind of innovation, risk-taking, and futuristic business activity based on a common cultural heritage. There has been an increased interest in entrepreneurship related to specific cultural groups, and this edited book will be among the first to provide a Latin American and Iberian perspective to the study of entrepreneurship, thereby acknowledging the role of the Spanish and Portuguese diaspora and language on the global economy. Each chapter will focus on a different aspect of entrepreneurship related to countries within Latin America and Iberia. By combining both geographical groups, the authors aim to provide a better understanding of how Latin culture permeates entrepreneurial business activities.
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HRM in the Global South: A Critical Perspective

Posted By: AvaxGenius
Date: 28 May 2022 23:25:43
HRM in the Global South: A Critical Perspective

HRM in the Global South: A Critical Perspective by Toyin Ajibade Adisa
English | EPUB | 2022 | 439 Pages | ISBN : 3030983080 | 2.1 MB

This edited collection offers an insight into the dynamic of HRM in thirteen developing countries across Africa, Asia, and the Middle East. Taking readers through the realities of HRM in the global South, the book identifies the significance of contexts, diversity of cultures, and dissimilarity of processes in managing people.
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