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Postcolonial Marketing Communication: Images from the Margin

Posted By: AvaxGenius

Date: 23 Apr 2024 02:06:06

This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse on the current theories of marketing communication. The book demonstrates how marketing communication, an essentially Global North discourse reinforcing hegemony, can be critiqued and deconstructed when subjected to postcolonial critical analysis. Recognizing as commonplace, the Global South has either willingly embraced or been ideologically coerced into adopting a Western marketing communication system.

Business Marketing Communication Marketing Media Communication Emerging Markets Psychology Organizational Psychology

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Creativity and Creative Industries in Regional Australia: Interconnected Networks, Shared Knowledge and Choice Making Agents

Posted By: AvaxGenius

Date: 29 Dec 2023 16:38:35

Creativity and Creative Industries in Regional Australia: Interconnected Networks, Shared Knowledge and Choice Making Agents by Phillip McIntyre , Susan Kerrigan , Janet Fulton , Evelyn King , Claire Williams
English | PDF EPUB (True) | 2023 | 455 Pages | ISBN : 3031459717 | 15.8 MB

This book explores the relationship between creativity, creative people, and creative industries in regional Australia through examining lived experience. The authors draw on more than 100 qualitative interviews with creative workers, and contextualise this creative work within the broader social and cultural structures of Australia’s Hunter region (located north of Sydney, in New South Wales).

Creative Systems Cultural Production Production Creative Labour The Hunter Australia Creative Workers Creative Industries Creative Economics Economics Regional Economy Innovation Ecosystems Creativity Studies Creativity Behavioral Science Psychology Science Industries Cultural Economics Cultural Theory Organizational Psychology

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Women’s Employment and Childbearing in Post-Industrialized Societies: The Fertility Paradox

Posted By: AvaxGenius

Date: 6 Dec 2023 01:28:43

This book discusses the relationship between women's labour force participation and fertility rates in developed nations. It shows a positive relationship between women's workforce participation and childbirth. It theorises a new approach to explaining this 'fertility paradox' that looks at institutional factors influencing gender equality in developed nations. The book analyses a range of institutional variables that impact the positive relationship between female employment and fertility rates, including labour market institutions, social policies and welfare state institutions (family policies, active labour market programs and public sector employment) as well as household gender dynamics. Written for both academics and policy-makers, this book has theoretical relevance for research on gender and work, and also for policies aimed at increasing women's employment and redressing low fertility, which are important issues in many developed nations.

Female employment New era of fertility Fertility paradox Post-industrial fertility fertility Gender equality Social Sciences general Gender Studies Demography Organizational Psychology Psychology Science

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Ethics is a Daily Deal: Choosing to Build Moral Strength as a Practice

Posted By: AvaxGenius

Date: 17 Oct 2023 07:26:28

“Are you an ethical person?” Regardless of your answer, a follow-up probe might be: “How do you know?” Your personal values reflect your beliefs, what you care about. These values, if they really matter to you, are activated by and through your everyday decisions. How do you ensure that your values, those that reflect your best ethical self, are actually demonstrated in the choices you make on a daily basis? Sometimes what we say we value does not match our actual behavior. Being ethical requires the ability to discern and navigate competing values, continually striving to attain both personal and organizational goals with moral strength.

Ethics Business Business Ethics Organizational Psychology

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Advanced Systems-Level Problem Solving, Volume 2: How to Measure and Boost Thought Maturity

Posted By: AvaxGenius

Date: 15 Oct 2023 00:35:22

This three-volume set introduces the practice of advanced, ‘dialectical’ systems-level problem solving in both the social and natural sciences. In social science, it opens new vistas regarding organizational, strategy, and work design. In the natural sciences, it provides heretofore missing conceptions of physical systems in peril due to the climate crisis. In addition, the author draws conclusions that are important for advancing generative AI. The monograph presents novel conceptual tools that directly impact the internal structure of a systems analyst’s mental processing in real time. While the first volume lays the theoretical groundwork for dialectical systems analysis, the second, focusing on the nature of work, lays bare the structure of complex thinking in terms of the ‘thought forms’ it requires. In order to facilitate better understanding of the principles taught in the first two volumes, the third volume provides a Manual of Dialectical Thought Forms, which is the only one in existence today.

Science Psychology Organizational Psychology

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Fostering Innovation in the Intelligence Community: Scientifically-Informed Solutions to Combat a Dynamic Threat Environment

Posted By: AvaxGenius

Date: 15 Aug 2023 08:55:39

In response to the increasingly ubiquitous, asynchronous, and pervasive use of cyber technology in everyday life, unique threats to cybersecurity (CS) have emerged requiring innovative and systemic solutions. Of the potential threats, Ubiquitous Technical Surveillance (UTS) presents one of the most acute generalized vulnerabilities facing the broader Intelligence Community (IC), Department of Defense (DoD), and United States Government. While security systems and networks have attempted to adapt to meet these evolving threats, internal organizational structures, culture, and human behavior often lag behind due to the inherent challenges in changing these dynamic variables.

Science social psychology cyber psychology Behavioral Sciences Psychology Work Organizational Psychology Social Psychology Clinical Psychology Community Psychology Cyberpsychology

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A Phenomenology of Career Change in the Malaysian Workforce: The Narratives of Rejectors, Navigators and Seekers

Posted By: AvaxGenius

Date: 26 Jul 2023 05:03:50

Evolution in economy, technology and social institutions over time have given rise to boundaryless and Protean careers that promote mobility and self-direction in managing one’s career. This has led to the phenomenon of career change whereby individuals undertake a shift from one field of work to a completely different field of work. In career change research, career changers have been studied as a collective, singular group undergoing a similar change experience, which neglects individual differences that may contrast the experience of change from one changer to another. Furthermore, the emotional experience that accompanies a career change has been examined with a primary focus on the role of positive emotions, which overlooks the role of negative emotions in career change.

Business Career Change Workforce Rejectors Navigators Management Human Resource Management Human Resource Development Organizational Psychology Career Counseling Personnel Psychology

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H2H Marketing: Case Studies on Human-to-Human Marketing

Posted By: AvaxGenius

Date: 20 Jul 2023 03:44:20

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

Business H2H Marketing Marketing Human-to-Human Marketing Behavioral Economics Organizational Psychology

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A Relational View on Cultural Complexity: Implications for Theory and Practice

Posted By: AvaxGenius

Date: 2 Jun 2023 09:45:56

This book explores the conceptual and practical implications of applying a relational view to cultural complexity. The authors take the findings of an international and interdisciplinary Delphi study on transcultural competence as a starting point and offer further analysis and interpretation from their specific perspectives. Written by experts from a variety of disciplines, the book discusses the potential contributions of a relational approach to understanding and strengthening individuals and organizations in their contexts. Through various conceptual chapters, case studies and field reports, it explores the role and nature of commonalities for cooperation in contexts of cultural complexity and discusses the relationship between differences and commonalities, as well as the implications for relational leadership and management.

Business intercultural competence relational economics Cultural Complexity Cultural Economics Business Strategy Leadership Organizational Psychology Cultural Studies Organization Cross-cultural Studies

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"Identifying Occupational Stress and Coping Strategies" ed. by Kavitha Palaniappan

Posted By: exLib

Date: 1 May 2023 23:59:43

"Identifying Occupational Stress and Coping Strategies" ed. by Kavitha Palaniappan
ITexLi | 2023 | ISBN: 1837682577 9781837682577 1837682569 9781837682560 1837682585 9781837682584 | 107 pages | PDF | 6 MB

After reading this book readers will be able to appreciate the importance of coping strategies for mental wellbeing in the workplace.

Science Mathematics Physics Computer Engineering Biology Technology Communication Business Personality Psychology Behavior Organizational Psychology Work Psychology Nurse Wellbeing Workplace

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Leadership - What Really Matters: A Handbook on Systemic Leadership

Posted By: AvaxGenius

Date: 3 Mar 2023 02:27:57

Leadership - What Really Matters: A Handbook on Systemic Leadership by Daniel F. Pinnow
English | PDF | 2011 | 264 Pages | ISBN : 3642202462 | 2.9 MB

What does really matter for daily leadership? How would a good and effective manager be characterized? Daniel F. Pinnow describes in a very illustrative way the essentials of collaborating with people in the business environment. This standard reference book exists as a 4th edition in German and is also available in Chinese. It provides a comprehensive and easy-to-understand overview over the most important leadership approaches in theory and practice. The credo of the author is: Leadership is an art of creating a world where others would love to join in.

Business Leadership Systemic Leadership Business Strategy Work Organizational Psychology Organization Management

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Interprofessional Care and Mental Health: A Discursive Exploration of Team Meeting Practices (Repost)

Posted By: AvaxGenius

Date: 30 Nov 2022 01:22:55

Interprofessional Care and Mental Health: A Discursive Exploration of Team Meeting Practices (Repost)

Interprofessional Care and Mental Health: A Discursive Exploration of Team Meeting Practices by Cordet Smart, Timothy Auburn
English | PDF | 2018 | 375 Pages | ISBN : 3319982273 | 12.3 MB

This book utilises conversation analysis (CA) and discursive psychology (DP) methodologies to examine the internal workings of multi-disciplinary teams which are concerned with the care, treatment and diagnosis of clients with complex mental health needs. Bringing together practitioners, service users and researchers who were part of the MDTsInAction research project, the authors offer a unique and systematic investigation into the ways members of multidisciplinary teams collaboratively manage their shared goals. A particular focus is on the language used in team meetings, and how examination of meeting talk can help us better understand the practice of inter-professional working. The authors also describe how a range of institutional barriers and concerns needed to be tackled in implementing the study in a healthcare setting.

Behavioral Science Psychology Counseling Psychology Health Psychology Work Organizational Psychology Community Psychology Social Psychology Science

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Leadership 4.0 – Effektive Führung in der Arbeit 4.0: Manual

Posted By: AvaxGenius

Date: 26 Oct 2022 04:24:42

Wie können Führungskräfte in der digitalen Arbeitswelt ihre Mitarbeitenden bzw. Arbeitsteams motivieren und an die Organisation binden? Welche führungsbezogenen Verhaltensweisen sind dabei unverzichtbar? Welche Instrumente können Personaler*innen nutzen, um Führungskräfte auf die neuen Herausforderungen der Arbeitswelt 4.0 vorzubereiten? Darauf lag der Fokus bei der Entwicklung und Validierung des Fragebogens Leadership 4.0.

Science Leadership 4.0 Leadership Psychology Arbeit 4.0 Führung 4.0 Psychology Organizational Psychology

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New Work: Sovereignty in the Postdigital Age

Posted By: AvaxGenius

Date: 16 Oct 2022 04:33:25

The essential introduces the New Work idea, the core of which is to pursue work that one "really, really wants". This approach is updated with regard to the three areas of individual, organization and society. Special consideration is given to findings from positive psychology and strength-oriented organizational research. With reference to examples and scientific findings, innovative working time models, organizational forms and management practices are presented. Finally, New Work is discussed in the context of progressive social ideas such as basic income, breathing life courses and post-growth.

Business Sovereignty New Work Digitization Positive psychology Organizational Psychology Human Resource Management Consulting Psychology HR Entrepreneurs HR Professionals Coaches Employees

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UX Redefined: Winning and Keeping Customers with Enhanced Usability and User Experience (Repost)

Posted By: AvaxGenius

Date: 30 Jul 2022 17:49:58

UX Redefined: Winning and Keeping Customers with Enhanced Usability and User Experience (Repost)

UX Redefined: Winning and Keeping Customers with Enhanced Usability and User Experience by Johannes Robier
English | PDF | 2016 | 128 Pages | ISBN : 3319210610 | 4.6 MB

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.

Business UX Redefined UX Experience Atlas Emotionalizing Marketing Work Organizational Psychology Sales Distribution User Experience

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