From Program to Product: Turning Your Code into a Saleable Product by Rocky Smolin
English | PDF | 2008 | 224 Pages | ISBN : 1590599713 | 3.7 MB
Many would–be software entrepreneurs with expertise in many fields attempt to turn a homegrown application—one developed for use in their own business or profession—into a commercial product. Lack of knowledge, experience, or skills often prevents the idea from ever taking shape, let alone achieving its potential. Entering a new field to start a business leaves many developers unprepared and not even fully aware it’s something they know so little about. They will also often have a job that conflicts with the time commitment required to market the program well enough for it to become a complete success.