The Future of Service Post-COVID-19 Pandemic, Volume 2: Transformation of Services Marketing by Jungwoo Lee
English | EPUB | 2021 | 269 Pages | ISBN : 9813341335 | 36.7 MB
This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing.