Business Model Management: Design - Process - Instruments by Bernd W. Wirtz
English | PDF,EPUB | 2020 | 316 Pages | ISBN : 303048016X | 70 MB
This textbook on business model management explores the importance of business models as a management concept, and analyzes their structure in terms of value creation and innovation. The content is divided into four main parts, the first of which investigates business models as a management concept. In turn, the second part analyzes the structure of business models, with a focus on value creation and business model innovation.
