Big Data and Analytics: Strategic and Organizational Impacts by Vincenzo Morabito
English | EPUB | 2015 | 202 Pages | ISBN : 3319106643 | 1.5 MB
This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services.