Financial Information and Brand Value: Reflections, Challenges and Limitations by Yves-Alain Ach, Sandra Rmadi-Saïd
English | PDF(True) | 2020 | 182 Pages | ISBN : 1786305674 | 3.61 MB
The brand is the company's most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies' annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings.