Marketing Blueprint [Audiobook]

Blueprint is as follows:

1. Create Product
-Affinity
-Research Market
-Invest in Other People's Products
-Dedicate Time

2. Lead Generation
-Trade Journals
-Broadcast Fax
-Direct Mail
-4-Page Personalized Letter
-Postcards
-Magazine Tear Sheet With Personalized Post-It
-Third Party Endorsements
-Articles
-Referrale
-Joint Ventures
-The Internet

3. Marketing Funnel
A. Original: (1999)
-Day 1: Mail 1st Report
-Day 15: Mail 2nd Report
(3-Pay Option)
-Day 30: Mail 3rd Report
(Try Before You Buy)
B. Today (2001+)
-Day 1: Fax/Email and Free Report
-Day 4: Postcard #1
-Day 10: Postcard #2
-Day 15: Fax
-Day 22: Bank Big with Tape/CD (3-Pay Option)
-Day 30: Fax
-Day 37: Final Notice - Tuit Letter
(Try Before You Buy)
-Day 46: Fax
-Day 48: Outbound Call

>INTERNET MARKETING COURSE (FOREVER)
>FREE TELE-SEMINAR
>SCRATCH & DENT MAILING
>INVITATION TO EVENTS
>$1.00 TRIAL MEMBERSHIP

4. Backend
-Monthly Newsletters/CD Interviews
-New Products sales
-Sales Of Other People's Products
-Barry Shamis - Hiring
-T.J. Rohleder - Ruthless Marketing
-Larry Conn - Yellow Pages
-Seminars (Own and Others)
-Coaching Program
-Voice Broadcast Commissions
-Repeat Rewards Commissions
-Thanksgiving Greeting Cards Promotion
-Premium
-GKIC Memberships

Dan Kennedy & Bill Glazer - Marketing Blueprint - 6 CDs - 35MP3s

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