Ultimate Guide to Social Media Marketing (Ultimate)
Ultimate Guide to Social Media Marketing (Ultimate) by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton
English | August 18th, 2020 | ISBN: 1599186748 | 376 pages | EPUB | 3.12 MB
English | August 18th, 2020 | ISBN: 1599186748 | 376 pages | EPUB | 3.12 MB
Create Focused Social Media Campaigns Tailored to Your Business
Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks.
Topics include:
• Why businesses need to embrace social media marketing
• Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms
• Learning how to craft your business's social media strategy using today's formats
• How to leverage images and video in your social media outreach
• Leveraging chat bots, paid social media, and influencer marketing
• Building your business social marketing team
• Measure your social media outreach progress and improve your performance over time
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