Building Brand Value the Playboy Way
S. Gunelius, "Building Brand Value the Playboy Way"
English | ISBN: 1349367559 | 2009 | 208 pages | EPUB | 335 KB
English | ISBN: 1349367559 | 2009 | 208 pages | EPUB | 335 KB
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.