Essentials of Marketing (repost)
Essentials of Marketing- LOOSELEAF - Standalone book by William D. Perreault Jr., Joseph P. Cannon Assistant Professor, E. Jerome McCarthy
English | 2017 | ISBN: 1259573532 | 785 pages | PDF | 106 Mb
Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach.