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    3. Evaluating Public Communication: Exploring New Models, Standards, and Best Practice

    Evaluating Public Communication: Exploring New Models, Standards, and Best Practice

    Posted By: roxul
    Date: 5 May 2022 09:53:04
    Evaluating Public Communication: Exploring New Models, Standards, and Best Practice

    Jim Macnamara, "Evaluating Public Communication: Exploring New Models, Standards, and Best Practice"
    English | ISBN: 1138228583 | 2017 | 412 pages | EPUB | 8 MB

    Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches.
    Chapters feature:
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