Drayton BIRD, "How to Write Sales Letters that Sell: Learn the Secrets of Successful Direct Mail, 2nd Edition"
English | 2003 | ISBN: 0749438762 | 309 pages | PDF | 134.4 MB
English | 2003 | ISBN: 0749438762 | 309 pages | PDF | 134.4 MB
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. How to Write Sales Letter that Sell reveals the secrets of creating successful sales letters and contains examples of real sales letters including plenty of advice on what to avoid as well as what to include.