Seizing the White Space: Business Model Innovation for Growth and Renewal - Mark W. Johnson
Seizing the White Space: Business Model Innovation for Growth and Renewal - Mark W. Johnson
Harvard Business Press | ISBN: 1422124819 | 2010-02-22 | MOBI, PDF | 288 pages | 7.39 MB
Harvard Business Press | ISBN: 1422124819 | 2010-02-22 | MOBI, PDF | 288 pages | 7.39 MB
"Seizing the White Space provides top executives and innovation leaders with a comprehensive but user-friendly approach to making new-value creation a consistent, repeatable process." – A.G. Lafley, former Chairman and CEO, P&G (added by author)
"Can a young company make the Fortune 500 list? Business model innovation is now the most proven route, and Seizing the White Space is the bible on how your firm can do it." – Scott Cook, Founder & Chairman, Intuit (added by author)
“It’s not enough to create new products or services—your organization must be ready to imagine and implement new business models to fully exploit many of them. Johnson has come up with a truly practical process for doing just that—taking the fear out of venturing into the unknown and opening up new territories of opportunity.” – J.W. Marriott, Jr. , Chairman and CEO, Marriott International
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