Website Marketing Made Easy for Beginners

What you'll learn

The students will learn about website marketing - the various aspects, how they work and interact with each other.

Requirements

There are no pre-requisites for this course. This is a beginners course.

Description

A website marketing strategy is a business’s overall approach to how it will use the website to reach its target audience & desired customers. Having an effective website marketing strategy is the best marketing advise one can use.

There are many different types of website marketing strategies & tactics. How many of them will actually work for your website? What types of website marketing strategies should you pursue and why?

In this course, we are going to focus on the most effective types of website marketing strategies for your career & business. And these strategies & techniques revolve around audience engagement & retention. The main types of website marketing strategies for the online world are: website goals & development, website analytics, SEM (Search Engine Marketing), SEO (Search Engine Optimization) & PPC (Pay Per Click). We will understand them all through this course.

Course Modules:

The Digital Economy

Website Marketing Strategies & Techniques

Digital Marketing Strategy

Who Should Take This Course: Anyone who wants to start marketing their website to the target audience using various available techniques.

Website marketing is one of the easiest ways to effectively reach your target audience, trigger customer conversions, drive online sales and earn lasting revenues.

Who this course is for:

Beginners who want to understand how to go about with website marketing & its components.