Robin Miller, "The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits"

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Robin Miller, "The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits"

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In this book, Robin "Roblimo" Miller introduces specific rules for systematically building the profitability of virtually any business online, and shows how to use these rules to maximum advantage, whatever you sell-products, services, information, or advertising.

Miller is exceptionally well placed to write this book: He is Editor-in-Chief of OSDN (Open Source Development Network), the parent organization of hugely popular sites like Slashdot and Freshmeat-businesses that have been profitable virtually from day one. Drawing on his own experience and the hard lessons learned by thousands of companies, he has delivered a practical, streetwise guide to cutting your costs and raising your revenues until you're making a healthy, sustainable profit.

Miller shows how to avoid disastrous mistakes; how to accomplish more with less; how to anticipate trends without wasting scarce resources; and how to use the Internet to support all your business activities, both online and off. This book is not about technology or "e-commerce": It is about business success.

* The rules of profitable business online
What works now-and what never works
* Driving costs out of your online business
Reducing the cost of hosting, software, coding, and more
* Using your site to support your offline business
Dirt-cheap ways to increase your in-store traffic and profits
* The do's and don'ts of email, chat, and community
Connecting with your customers-one-on-one
* The myth of the "abandoned shopping cart"
What you can-and can't-learn from incomplete transactions
* Powerful promotion without the expense
And expensive techniques that are utterly worthless
Foreword by Rich Jaroslavsky, former technology editor, The Wall Street Journal

The streetwise guide to online profits.

Increase your online revenues and reduce your costs-one step at a time
Build business-focused Web sites that work
Use email and chat to build profits without alienating customers
Information layering: clearing away the clutter that keeps people from buying
Practical solutions for brick-and-mortar companies, Internet companies, and click-and-mortar hybrids
By Robin "Roblimo" Miller, leader of one of the Internet's most successful businesses
Why have so many companies lost a fortune on the Internet, accomplishing nothing—while others have made far smaller investments and earned millions? In The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits, leading Internet entrepreneur Robin "Roblimo" Miller illuminates the crucial rules that make the difference between success and failure online.

Miller's successful Internet ventures have ranged from the legendary Slashdot community to one of the world's first profitable online limousine services. In this book, he offers no-nonsense advice for building your online profits in the only way possible: by driving revenue up and costs down.

Discover how to make sure your Internet presence supports your entire business, both online and off. Learn which low-cost site promotion techniques work-and which expensive techniques don't. See your site as customers see it, and fix the problems that keep them from buying. Learn how to use email, chat, and "community" features to support your site-and how not to. From low-cost software to effective advertising, Miller shows you what's working for thousands of companies online-and how to make it work for you.