SEO Fundamentals

Essential SEO concepts for building your strategy

Start your SEO journey here.

This class is great for beginners or refreshing your skills. You will learn how modern SEO fits into your digital strategy and the foundational concepts you'll need to organize your research.

By the time you complete this class, you will understand the core terminology and processes used by leading SEOs. You'll also never look at a Search Engine Results Page the same way again! You'll learn how to identify search intent based on the results of any search query and what that means in terms of competition or opportunity. Understand what content works best for various phases of the sales funnel and how to identify those phases quickly based on what shows up in the results.

This class also will show you how search engines find and analyze websites. You will be able to use this information to analyze your site and build content that search engines will love. You'll also learn about the most common search engine algorithms, including how they are evolving. Ever wanted to know where voice search results come from? You'll learn all about that in lesson on Hummingbird.

Start your SEO journey!

Here are some of the highlights from the class:

Learn the 3 common types of search intent
Identify sales funnel phases based on search queries
How search engines read pages and common issues
How the latest algorithms work and what they look for
Where SEO fits in a digital marketing strategy

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