Public Relations (PR) Foundations
Public Relations (PR) Foundations
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 1h 19m | 244 MB
Instructor: Deirdre Breakenridge
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 1h 19m | 244 MB
Instructor: Deirdre Breakenridge
Public relations (PR) is a vital function for brand visibility, reputation management, and strategic communication. In this comprehensive PR Foundations course, Deirdre Breakenridge—CEO at Pure Performance Communications—breaks down the core concepts and processes to plan a solid communications strategy. Learn to define your goals and understand your audience. Explore ways to channel messaging across media, assess impact, and navigate a crisis. This course empowers you with the core skills and insights that you need for your marketing communications.
Learning objectives
- Develop data-driven PR strategies.
- Create high-impact messaging and content campaigns.
- Implement performance measurement and analytics.
- Leverage technology and AI in PR practice.
- Execute integrated channels outreach.
- Foster community relationships and trust.
- Navigate PR crises.
Public Relations (PR) Foundations
