Product Launch: How To Go To Market | Product Marketing Plan

Product Management Strategy | SaaS Marketing | Value Proposition Design | Advertising Strategy | SaaS Product Management

What you'll learn

How to launch a product and take it to market
How to develop a marketing plan

Requirements

No

Description

“Going to market is just the process of convincing people that your new way is better than the status quo.”

In 3,2,1…product launch, Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go-to-market, employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management.

In their 17 years of hand-on success launching tech products and organizing digital product launches for well-known companies like Sony and the Google-backed Rocket Lawyer, the authors learned valuable real-time lessons that have been incorporated into their game-changing go-to-market strategy.

In this powerful product management launch blueprint, you will learn:

The 7 key pillars of any successful go-to-market strategy, including target audience identification, developing value proposition models, building a product launch team, messaging and copywriting, demand generation, marketing mix and product pricing.

The 5 Cs of target market composition

Powerful tools for customer segmentation marketing and targeting

How to determine potential demand with market sizing

How to generate the maximum demand for your product launch

Proven methods for determining your optimum product price

Common product launch problems and how to address them

Marketing strategy

Startup marketing

Lead generation

Marketing management

Market plan

Do you want to get your new product in front of millions of buyers? Stop the search today and order the go-to-market blueprint that you need to succeed today.

Learn…

- Value proposition design

- Product management for going to market

- Value proposition calculation

- Digital strategy

- How to be a successful entrepreneur and how to launch a business

- Go-to-market planning and go-to-market strategy (comprehensive go to market details)

- The secrets of selling products the Silicon Valley way

- Product pricing

- Marketing strategy

- Marketing management

- Software marketing

- Growth hacking

- How to develop a SaaS marketing plan

- Lean startup marketing for product launches

- Product owner skills

- How to develop a go-to-market business plan

- SaaS product marketing management

- Digital go to market strategy & general go to market marketing

"One of the best product marketing courses on the market!"

"The ultimate guide to developing a marketing plan to go to market!"

Business Development for Startups and Tech Companies

Startups

Tech Startups

Startup Growth Strategies

Startup Marketing

Marketing for Startups and Small Businesses

Digital Marketing for Startups

Marketing for Tech Companies

Marketing for Entrepreneurs

Marketing for SaaS

Entrepreneurship

Tech Startups

Marketing Software

SaaS Sales

SaaS Marketing

SaaS Startup

SaaS Business

How to Start a SaaS or Mobile App Business

Product Management | Product Owner | Product Market Strategy | Product Marketing | Product Marketing Manager | Digital Product Marketing | Marketing Plan | Product Marketing Strategy | Go to Market | Go to Market Strategy | Go to Marketing | Go to Market Strategies | Going to Market | Product Launch | Product Launch Strategy | Product Launch Formula | Launching of New Products | Launch a Product | Product Launch Success | Business Development for Startups and Tech Companies | Startups | Tech Startups | How to Start a SaaS or Mobile App Business | Startup Growth Strategies | Startup Marketing | Marketing for Startups | Digital Marketing for Startups | Marketing for Startups and Small Businesses | Entrepreneurship | Tech Startups | Marketing Software | SaaS Sales | SaaS Marketing | SaaS Startup | SaaS Business | Digital Strategy | Marketing Plan | Business Plan

Who this course is for:

Entrepreneurs, product managers, marketers: anyone launching a new product