Fundamentals of Public Communication Campaigns
Fundamentals of Public Communication Campaigns
English | 2022 | ISBN: 1119878071 | 853 Pages | PDF | 5 MB
English | 2022 | ISBN: 1119878071 | 853 Pages | PDF | 5 MB
Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM).