Oracle Eloqua - Learning Journey

Master the Power of Eloqua: A Comprehensive Learning Journey for Marketing Automation Success

What you'll learn
Gain practical skills in Eloqua's key features for effective marketing automation.
Learn to create engaging campaigns, segment audiences, and analyze campaign performance.
Understand the power of Eloqua integration with other systems for seamless marketing workflows.
Discover expert tips and tricks to optimize your Eloqua strategies and drive impactful results.
Requirements
No prior experience or knowledge required. This course is designed for beginners to medium-advanced students, catering to a wide range of skill levels.
Description
Welcome to the Eloqua Learning Journey, a comprehensive course designed to equip you with the knowledge and skills to harness the power of Eloqua for marketing automation success. From fundamentals to advanced concepts, dive deep into Eloqua's features, tools, and strategies.
Whether you're a beginner or a seasoned marketer, this course will guide you through every step of the journey, providing practical examples, hands-on exercises, and expert insights. Unleash the true potential of Eloqua and take your marketing automation skills to new heights. Enhance your career prospects with valuable Eloqua skills.
Eloqua is widely used in marketing automation, and being proficient in it opens doors to various job opportunities in digital marketing, demand generation, and CRM roles.
By learning Eloqua, you can streamline your marketing efforts, automate repetitive tasks, and optimize campaign performance. Increase efficiency, save time, and reduce costs by leveraging the power of Eloqua’s automation capabilities.
This course contains :
Module 1 - Eloqua Fundamentals
Introduction to Eloqua: Learn the basics of Eloqua and its role in modern marketing.
What is Eloqua?
About Eloqua user interface
Eloqua homepage explained
Eloqua settings
About Eloqua Marketplace
Key Take Aways
Module 2 - Contacts & Data
Contacts, custom objects and data ingestion in Eloqua
Contacts & Data - Course Introduction
Contacts & Custom Objects
Field, Views and Tracking Fields
Manual Data Import to Eloqua
Eloqua & Automatic Data Ingestion
Eloqua & Salesforce Integration
Understanding Eloqua REST APIs
Importing Data to Eloqua via SFTP
Exporting Data from Eloqua
Module 3 - Assets & Components
Master the art of creating compelling assets and maximize your impact with Eloqua's versatile components.
Deep diving into Eloqua Assets & Components
The role of Assets & Components
Emails & Templates in Eloqua
Forms & Landing Pages
Module 4 - Subscription Management
The Eloqua Subscription Management course dives into the world of managing contact subscriptions and preferences.
About Eloqua Subscription Management
OPT-in process explained (with examples)
OPT-out process - How it works?
Module 5 - Eloqua Segmentation
We will explore the power of segmentation to identify and group contacts based on specific criteria, allowing you to tailor your messaging and deliver highly relevant content.
Understanding Segmentation Principles in Eloqua
What are the Eloqua Segments?
Practice - Eloqua Segmentation
Module 6 - Eloqua Orchestration
The Eloqua Orchestration course is designed to empower marketers with the knowledge and skills to automate and optimize their marketing workflows.
Customers Journey & Eloqua Orchestration
About Simple & Multi-Step Campaigns
Understanding "Actions" in a Multi-Step Campaign
Understanding "Decisions" in a Multi-Step Campaign
A/B Testing in Eloqua
Understanding how Programs work in Eloqua
Practice Session on Orchestration
Module 7 - Eloqua Housekeeping & Leads Scoring
The Eloqua Housekeeping module focuses on essential maintenance tasks such as updating and matching rules, exploring housekeeping principles, understanding the importance of lead scoring, and providing a hands-on practice session for effective campaign management and data maintenance.
Why do we need Housekeeping in Eloqua?
Eloqua Housekeeping Principles
Understanding Eloqua Data Tools
Using Update Rules in Eloqua
How to Use Eloqua Match Rules
Contacts Washing Machine in Eloqua
Eloqua Leads Scoring
Practice Leads Scoring
Module 8 - IP Warming
Learn the best practices and strategies for gradually establishing a positive reputation for your sending IP addresses.
Intro and Definition of IP Warming
Goals of IP Warming
Benefits of IP Warming
IP Warming Best Practices
Timeline needed for IP Warming
IP Warming and ISPs
Setting Up Eloqua for IP Warming (full example)
IP Warming Prerequisites
SPF - How it works?
About DKIM
DMARC - why is needed?
Module 9 - Tips & Tricks (periodically updated with new materials)
Explore practical tips, best practices, and real-life case examples to enhance your Eloqua skills and optimize your marketing automation campaigns. This module will contain 15 lessons which are being added periodically.
Creating a Fully Automatic Campaign in Eloqua for "Happy Birthday"
How to Use Date Calculator in Programs or Campaigns
Removing Contacts and CDO fields Without Impacting Eloqua Structure
Automatically Removing Contacts from Eloqua
Mobile Phone numbers adding country codes with Contacts Washing Machine
Removing Contacts & CDO fields without impacting Eloqua structure
Who this course is for:
This course is suitable for anyone interested in learning about Eloqua, including marketing professionals, business owners, and individuals seeking to enhance their digital marketing skills.


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