HubSpot Inbound Certification Course

Learn inbound. Get free tools. Grow your business. Grow your career.

Welcome to the Inbound Certification course!

This course will introduce you to inbound and provide you with a big picture view of everything you need for a successful inbound strategy.

So, why inbound?

Inbound is a fundamental shift in the way you do business. Instead of an interruption-based message where the marketer or salesperson had all the control, inbound is about empowering potential customers. Consumer’s buying behaviors have changed and will continue to change. That's the driving force behind inbound. What your customers want today is different than what they wanted 10 years ago. That means you need to change the way you market, sell, and service to match the way people actually want to shop and buy.

So, wondering what to expect in this course?

After an initial lesson on an introduction to the inbound fundamentals, the course consists of lessons that will teach you how to integrate inbound into your business including "Growing Your Business With a Flywheel Model," "Creating a Company Purpose," "Setting Business Goals," and more!

Each lesson includes different tactics that you can apply to help you and your business grow better. You’ll also hear from HubSpot executives and leadership including: HubSpot’s Co-founders Brian Halligan & Dharmesh Shah. Chief People Officer, Katie Burke. VP of HubSpot Academy, Mark Kilens. VP of Marketing, Meghan Anderson. SVP of Product, Christopher O’Donnell. VP of Sales, Michelle Benfer. And VP of Customer Success, Alison Elworthy

The only requirement for getting certified is to take the test at the end. The test is comprised of questions that will assess your knowledge on all of the lessons in the curriculum.

So, once you’ve finished going through the lectures, study up, and then take the test. Upon passing the test, you’ll be officially inbound certified. The certificate and badge you’re provided with will help you demonstrate to others your knowledge of the best practices of the inbound.

Before getting started, we want to recommend that you invite your colleagues, team members, classmates, or friends to take part in this learning experience with you. Not only for some moral support but people who learn together grow together.

Now go on, get started watching the introduction to inbound lesson, and from all of us here at HubSpot Academy, we wish you all the best. Happy learning!