How to Become a Successful Event Planner

Are you interested in becoming a successful event planner? Here’s your opportunity to learn from industry expert,

Are you interested in becoming a successful event planner?

Here’s your opportunity to learn from industry expert, Jody-Ann Rowe. Whether you are just starting out or making a career change, this introductory course will familiarize you with the many facets of Event Planning and Management, from initial client contact to post-event analysis.

You will learn key skills required for event research, needs assessment, and other crucial starting points in planning an event. You will also learn to identify the various types of events, develop event decor and design concepts, work with event stakeholders, and implement production schedules and timelines.

Additionally, you will gain transferable, practical knowledge and skills in management practices such as planning, design, marketing, sponsorship, budgeting, risk management and program evaluation.

Here’s what will be covered in this course:

Event Planning Basics
Different Types of Events
The 5 Phase Approach to Event Planning
Event Goals and Objectives
Event Stakeholders
Conducting a Needs Assessment
Setting Measurable Objectives for Event Success
Defining Your Target Market and Demographics
S.W.O.T. Analysis
Selecting the Right Venue
Event Budgeting
Event Timeline and Critical Path Method
Identify and Mitigate Risks
Event Design
Event Marketing Strategies
Getting Event Sponsors
Evaluating an Event
Post-mortem Reporting
BONUS: CASE STUDY