Tableau for Online Marketing Practitioners
Tableau for Online Marketing Practitioners
English | 2016 | ASIN: B01D8AJ2FM | 344 pages | PDF, EPUB | 16.93 Mb
English | 2016 | ASIN: B01D8AJ2FM | 344 pages | PDF, EPUB | 16.93 Mb
In the market, there are some books about Tableau, the rising BI tool.
They are very good source of knowledge, especially for beginners, about the software itself. However, I've found that dominating only how to manipulate the software is not enough to make effective visualizations for the job of particular field of industry.
That is the reason I wrote this book, "Tableau for Online Marketing Practitioners".
The book introduces 22 techniques that are effective for visualizing Online Marketing related data such as;
a) Web Analytics data (such as Google Analytics)
b) CPC Ads data (such as AdWords)
c) SEO tool data (such as Google Search Console)
The author, who works for one of the 15 Google Analytics Certified Partners in Japan, is seasoned web marketing consultant with 12-year experience in the industry.
His carrier and job include;
i) GAIQ holder for about 7 years
ii) Tableau Desktop 9 Qualified Associate
iii) Top Contributor in Google Analytics Official Help Forum
iv) Published a book about Google Analytics, probably best selling in 2015
v) Published 2 Kindle books about Tableau in Japanese
vi) Many speaking opportunities in conferences/seminars