The Essentials Guide To Designing A Social Media Strategy

Be strategic with your social media: create a purpose and meet your goals.

What you will learn….

In this course, you will learn how to develop a smart and social media strategy that is right for your business.

Drawing on the unique aspects of your business goals, your customers and business culture, you will learn how to turn those components into a strategy to make your social media marketing more effective for your business.

You will complete this course with a blueprint of a social media strategy which maps out what kinds of content you should be creating and why. You will also learn how to measure the success of your social media strategy and how to create content inspired by your goals.

If you’ve been running your social media channels, or you’re just launching social media channels, you need to have a social media strategy to ensure your marketing has purpose and direction. Without a strategy, you cannot measure success and see which aspects of your marketing are worth your time.

Develop a social media strategy so you have a clear direction, and purpose with your social media - so when you put in time and effort, it’s in the right places.


You will learn:
The basics of marketing theory to frame your approach
How to verbalise your business goals
How to approach your customers and their needs in your social media
How to distinguish your unique business culture
Which demographics are on each social network
How to match metrics with your business goals to measure success
By combining these aspects, you will have a social media strategy for your business.