Udemy - Active Campaign Power Start

This course takes you from beginner to advanced user of the Active Campaign Email Marketing System. So you can use the power of the Active Campaign system quickly.

Ideal for anyone starting with Active Campaign or switching over from another email systems. Also suitable for those with a little experience of Active Campaign who have lost their way.

Discover all the foundations of using Active Campaign before building on them
Know how to use Active Campaign and third party methods for collecting leads
Understand the power of automation and tagging for intelligent marketing
Work out a naming and organisation system for your account to avoid growing pains later
Be able to rework the example automations to warm up your prospects, convert freebie downloads to customers and reduce refunds
Discover what is working with campaign and automation reporting
Avoid the gotcha's and mistakes of other Active Campaign users

Why take this course?

You want a flying start with Active Campaign
You want to get to an advanced level and go further than the basics
You feel the power of Active Campaign but have got lost in setting it up

What are the requirements?

You should be familiar with the concept of email marketing and email marketing systems.

What am I going to get from this course?

Why you should switch to Active Campaign for your email marketing
Understand the key parts of Active Campaign - Lists, Forms, Tags and Automations
Know how to setup signup forms on websites using several different techniques
Understand the power of automations and tagging and how to put them to use in their business
How to successfully move from another email provider
Improve their open and click through rates with campaign split testing
Discover what is working with campaign and automation reporting
Reworking the example automations to warm up subscribers, convert freebie downloads to customers and reduce refunds
Organise Active Campaign to allow for growth and measurement of their business growth

What is the target audience?

This Active Campaign course is meant for beginners to intermediate users of Active Campaign.
Also suitable for those switching from another email system like AWeber or Mailchimp .
Not for those who have an advanced knowledge of Active Campaign