Amazon Kindle Publishing Masterclass - Self-publish an eBook

A Step-by-step Guide to Researching, Writing, Editing, Formatting, Publishing and Marketing Your Book.

The Amazon Kindle Publishing Masterclass is the definitive resource on How to Self-publish an eBook

The course has been split up into 17 different modules, which I call the 17 ‘ings’ of Self-publishing, is over 7 hours in length and is continuously being developed (last updated: 22nd December 2016) !!!

Once you have watched this course, not only will you know how to write and publish your first book, but you will also have learned how it is possible to make a living, or at least a part-time income, from your writing.


Module One on QUESTIONING whether you should write a book or not
In this module, I attempt to help you answer the extremely important question of whether the writing and publishing of a book is the correct choice for you personally, by first asking a series of other questions, such as:

Why do you want to self-publish a book?
What type of books are you going to write?
How are you going to go about writing your book?
Are you in this for the long haul?
Are you able to write a series of books? (Literary Factors)
Are you able to write a series of books? (Commercial Factors)


Module Two on PLANNING the Writing of Your Book
In this module, I show you how you can easily create both a Strategic Plan and Your Daily Work Schedule with WorkFlowy, a simple to use online notebook for lists. Specifically, we shall look at:

The importance of planning in order to increase productivity
An overview of the online list tool, WorkFlowy
How to use WorkFlowy to create a long-term strategic plan
Writing part-time versus writing full-time
The importance of writing every day
How to use WorkFlowy to create a daily work schedule


Module Three on BUILDING your Writer Platform
This module looks at the importance of building an online presence and ultimately creating a direct relationship with your readers; in short your Writer Platform. Specifically, we shall cover:

The building of your Brand
The building of your Author Website
The building of a Mailing List


Module Four on the RESEARCHING of your Book
In this module, I take a look at the researching of your topic or genre, to see if it is commercially viable. Specifically, we shall look at:

Researching the type of books that are selling well in your niche or sub-genre
Researching the categories and sub-categories in your niche or sub-genre
Researching the factors that help make a bestseller in your niche or sub-genre
Researching the best selling authors in your niche or sub-genre
Researching keyword phrases in your niche or sub-genre


Module Five on Writing your Book
In this module, I discuss the writing process; from the initial idea right through to completing the first draft, as well as the importance of writing quickly. Specifically, I shall look at:

The Writing Process
The importance of writing quickly
Factors that have increased the speed of my writing
Scrivener and why it is a must for all self-published authors
The importance of researching your book and the rules of the genre
Researching characters and settings within Scrivener
The importance of outlining - Are you a Pantser or a Plotter?
Why an Elevator Pitch is still good practice
Mapping out your scenes and chapters
Distraction free writing in Scrivener
Setting daily writing targets
Project Statistics in Scrivener
Project Targets in Scrivener and Write or Die 2
Why it is important to remember that the first draft doesn't have to be perfect


Module Six on the POLISHING of your manuscript
This module looks at what you need to do once you have finished writing that first draft. Specifically, we shall look at:

How to rewrite your first draft
The rules of writing
The elements of a story


Module Seven on the EDITING of your book
In this module, I discuss the different types of editing that your book should go through before it is ready to be published. I also go through my own editing process in detail and what you can do if you are unable to afford the professional editing of your book. Specifically, you will learn:

The importance of editing
Self-editing your book
Substantive editing
Copy editing
Proofreading
What you can do if you can't afford an editor?


Module Eight on the ILLUSTRATING of your book
This module looks at the sourcing and editing of those images that form part of your book's content and promotion, as well as advice on the most important image of all, your book's cover. Specifically, we shall look at:

Sourcing images for your books
Image manipulation and editing
Illustrating your book
The alternatives available for creating a cover for your book


Module Nine on the FORMATTING of your ebook
This module shows you the various options available to you so can quickly and easily format and validate your book without pulling your hair out! Specifically, we shall look at:

The two different format types that you will need to consider formatting to
My personal thoughts on manual formatting
How you can easily format your ebooks using Scrivener's compile feature
An over-the-shoulder walkthrough of how to compile an eBook within Scrivener.
FREE applications that are available for formatting different types of ebooks
Professionally formatted books using Vellum
How you can validate your ebooks and check that they render correctly on your target devices


Module Ten on COPYWRITING
This module is concerned with the different places where it is essential that you write good copy, before you can actually publish your book. Specifically, we shall look at writing copy for:

Your book’s title
Your book’s subtitle
The tagline of your book
Your book’s description
The front and back matter of your books


Module Eleven on PUBLISHING your ebook
This module offers a step-by-step, over-the-shoulder look at publishing your book to the Amazon Kindle Store, where you will learn:

How to enter your book details
How to create a description for your Amazon sales page
How to set up your book’s pricing
How to incorporate your keyword phrases
How to use HTML so that your book stands out from the crowd


Module Twelve on SELECTING the distribution channels for your book
This module discusses the pros and cons of distributing your book exclusively through Amazon’s KDP Select and just when an author should consider distributing wide. Specifically, I shall look at:

The concept of exclusivity
The advantages of KDP Select
The disadvantages of KDP Select
Why new authors should choose KDP Select
Why established authors should distribute wide
Some of the other book distributors


Module Thirteen on the LAUNCHING of your book
This module is a step-by-step guide to launching your first ebook. In the class, you will learn about:

The importance of the setting up of a pre-launch landing page
The creation of your Street Team
The importance of early reviews
The pricing of your book
The soft launch of your book
The primary launch phase
The secondary launch phase


Module Fourteen on GIVING your readers high quality content for free
This module shows you what is without doubt the most effective marketing tool that self-published authors currently have at their disposal. In the class, you will learn about:

Giving away your product for FREE
The Perma-free Book
The Lead Magnet
Turning your subscribers into true fans
Continuing to give value through your author website
Making a name for yourself
Adding value, before self-promotion


Module Fifteen on MARKETING
In this module you will learn the Importance of marketing your book at each and every stage of its development, including the various book marketing strategies that you should implement both before and after you publish your book. In the class, you will learn about:

Marketing your book during the researching, writing and publishing of your book
Evergreen strategies to optimise your author website
A reminder of promotional strategies available for authors
The importance of engaging with your readers through a suitable social media channel
Amazon Author Central


Module Sixteen on LEARNING
This module looks at the importance of life-long learning and keeping abreast of what is happening in both your own niche as well as in the self-publishing industry. Specifically, you will learn:

Why it is important to make learning a daily habit in order to stay ahead of the curve in your niche
What are the best resources for keeping abreast of what's going on in the world of self-publishing
How to set up a Google Alert for a topic within your niche or genre
How to refine your Google Alert to make it more relevant to your niche


Module Seventeen on EXPANDING
The final module of the course discusses the importance of repurposing the content you have already created for your ebooks in order to expand your product range. Specifically, you will learn about repurposing your content into:

Print versions of your books
Foreign language versions of your books
Audiobooks
Online Courses