MBA : Retail management , merchandising and E-commerce

What you'll learn

Retail management
Merchandising management and planning
E-commerce and D2C brand
Inventory management and planning
Customer Relationship Management
Market Basket Analysis
Store layout and design
Customer Life time Value
Retail finance and accounting
Introduction to Asset Management and Margin Management
Category and Inventory Management
E-commerce and D2C brands
Private labels and white labels
Types of retail store based on trading area
Retail Marketing Mix

Requirements

Basic understanding of business
Should be familiar with Microsoft Excel

Description

If you have been to a retail store do why you end up buying more than you actually need?

That's because they provide you an amazing shopping experience by using some business strategy. This course will help you understand the strategy you can follow if you are planning to start your own retail business or e-commerce brand in the future.

Section 1 Introduction to Retail Management Basics

What is Retail Management

Retail Marketing Mix

Porter Five Force Model

SWOT Analysis

Consumer vs Customers

Understanding the Retail Consumer

Variety vs Assortment

Section 2 Types of Retail store and Trading area

Types of retail store based on the format

Types of retail stores based on the trading area

Reilly's Law of Retail Gravitation | Retail Management |

Huff Gravity Model | Retail Management |

Trading area Advance exercise

Section 3 Omnichannel and e-commerce

Webrooming vs Showrooming

Multichannel and Omnichannel strategy

Section 4 Warby Parker Omnichannel Case study

Warby Parker Case Study Intro

Warby parker Retail Finance Metrics

Basics of Income Statement

Warby Parker Contribution Margin

Section 5 Customer Data in retail management

Customer Relationship Management

Recency, Frequency, and Monetary (RFM) analysis

Market Basket Analysis (Market Basket Analysis)

Association and Support (Market Basket Analysis)

Confidence (Market Basket Analysis)

Lift (Market Basket Analysis)

Name manager and Indirect function

Market Basket Analysis

Section 6 Store layout and design

Customer Lifetime Value

Customer Lifetime Value Assignment

Types of Store Layout

The goal of Store Design

Store layout Exercise - Lift

Section 7 Retail finance and accounting

Introduction to Retail Finance

Income Statement and Cash flow statement

Introduction to Asset Management and Margin Management

The Strategic Profit Model in Retail Management

Walmart and Tiffany Financial Statement

Retail Finance Assignment

Financial metrics Conclusion

Section 8 Category and Inventory Management

Introduction to Category Management

ROI and GMROI

ABC Analysis for Inventory Management

Section 9 E-commerce and D2C brands

Introduction to e-commerce and D2C

Private labels and white labels

D2C business model

Marketing, Sales and expansion of D2C brand

Who this course is for:

People wanted to start their retail store or retail business
Business Graduate wanted to learn about operation and supply chain
Entrepreneurs looking to expand their retail business
Students who wanted to start their own e-commerce brand

Course content
9 sections • 48 lectures • 5h 16m total length