Matomo integration for WordPress Training

Matomo for WordPress, Analytics and Optimization, Installation, Configuration
What you'll learn
To understand the differences between the Matomo for WordPress plugin and Matomo on-premise.
To understand how to install Matomo on-premise.
To understand how to deploy the Matomo tracking code in WordPress for a Matomo on-premise installation.
To understand how to use the Matomo for WordPress plugin.
To understand how the Matomo for WordPress API is working.
To understand how to use the Matomo for WooCommerce premium feature.
Requirements
Knowing what WordPress is about
Having a self-hosted WordPress installation
Basic knowledge of WordPress and website analytics
Prior experience with Matomo or any other analytics platform is not required but would be beneficial
Description
"Matomo for WordPress Training" is an in-depth course designed to provide learners with a comprehensive understanding of how to use the open-source website analytics platform Matomo in conjunction with WordPress. The course is suitable for both beginners and experienced users of Matomo and WordPress, as it starts with the basics and gradually progresses to more advanced topics.
Learners will be guided through the installation and configuration of Matomo for WordPress, and will learn how to track website traffic, user behavior, and conversion rates. The course covers a wide range of topics including metrics, funnels, advanced analytics, API, plugins, data privacy, and security.
By the end of the course, learners will have a solid foundation in using Matomo effectively with WordPress and will be able to analyze website traffic and user behavior, optimize conversion rates, and integrate Matomo with other tools and systems such as CRM and advertising platforms.
The course also includes practical applications and case studies, which will help learners to apply their knowledge in real-world scenarios. In addition, learners will be given a final project and certification exam to test their understanding and proficiency in using Matomo for WordPress.
Whether you are a website owner, marketer, or developer, "Matomo for WordPress Training" will equip you with the skills and knowledge needed to optimize website performance, improve user experience, and increase conversion rates.

Who this course is for:
WordPress website owners
Digital marketing profiles
Web developers who want to integrate Matomo analytics into their clients' WordPress websites

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