Principles, Strategies, Tools for Rapid Prototyping of UI+UX

Learn about the fundamental principles, strategies and tools for rapid prototyping of UI+UX for your idea

What you'll learn
How industrial design enabled Apple's turnaround story in 1997 - stock price up by ~600% in ~3 years
How to apply the fundamental principles, strategies, tools available for rapid prototyping of UI and UX
How to measure the effectiveness of UX

Requirements
Interest in investing heavily in building powerful customer experiences
Interest in design thinking, rapid prototyping, UI/UX
Interest in measuring the effectiveness of UX
Description
Industrial design was the leverage of Steve Jobs’ strategy to turn Apple around in 1997. After launch of iMac, it rose from <$5 in 1997 to $12+ in 1998 to $35+ in 2000, a ~600+% jump in ~3 years.

Design-driven companies have outperformed the S&P Index by 228% over 10 year - DMI (Design Management Institute)

Companies that foster creativity enjoy 1.5 times greater market share. 50% of design-led companies report more loyal customers. – Adobe


Through this course, you will learn a pragmatic approach to understanding the fundamental principles, strategies and tools for rapid prototyping of user interface (UI) + user experience (UX). Learn how you can articulate the business value of investing in building a great UX and measure its effectiveness. This course enables you to integrate your education with your work so you can apply, iterate, and innovate on the job and boost your immediate and long-term outcomes.

My mission is to provide high-quality design education at affordable price. All Udemy courses are online and self-paced which makes them perfect for both students and working professionals. This course provides a high level overview on the following topics -

- How bad design results in low user satisfaction and lost revenue

- How industrial design enabled Apple's turnaround story in 1997 - stock price up by 600% in ~3 years

- How user centered design (UCD) methodology helps you build the optimal UI+UX+design

- What are the different phases of UCD methodology

- What are the different options and tools available for rapid prototyping

- How to measure the effectiveness of UX using Google's HEART framework and Goals-Signals-Metrics (GSM) process

- What are the best practices for choosing eXperience design (XD)

- What are the different roles involved in building a UX team

Who this course is for:
Business Heads, Consultants, Marketing Managers
Entrepreneurs, Educators, Evangelists
Program Managers, Product Managers, Analysts
Anyone with interest in design thinking, rapid prototyping, UI/UX

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