Principles, Strategies, Tools for Design Thinking

Learn about the fundamental principles, strategies and tools for design thinking

What you'll learn
How industrial design enabled Apple's turnaround story in 1997 - stock price up by ~600% in ~3 years
How to apply the fundamental principles, strategies, tools available for design thinking
How to measure the effectiveness of UX using Google's HEART framework and Goals-Signals-Metrics (GSM) process
What are the different phases of design thinking methodology
What are the different techniques and tools available for rapid prototyping
What are the different roles involved in building a UX team
Requirements
Interest in building powerful customer experiences
Interest in design thinking, rapid prototyping, UI/UX
Interest in measuring the effectiveness of UX
Interest in rapid prototyping
Interest in building UX team
Description
Industrial
design
was the leverage of Steve Jobs’ strategy to turn Apple around in 1997. After launch of iMac, it rose from <$5 in 1997 to $12+ in 1998 to $35+ in 2000, a ~
600+% jump in ~3 years.
Design
-driven companies have outperformed the S&P Index by
228%
over 10 year -
DMI (Design Management Institute)
Companies that foster creativity enjoy
1.5
times greater market share. 50% of
design
-led companies report more loyal customers. –
Adobe
Through this course, you will learn a pragmatic approach to understanding the fundamental principles, strategies and tools for
design thinking
. Learn how you can articulate the business value of investing in building a great
UX
and measure its effectiveness. This course enables you to integrate your education with your work so you can apply, iterate, and innovate on the job and boost your immediate and long-term outcomes.
My mission is to provide high-quality content at affordable price. All Udemy courses are online and self-paced which makes them perfect for both students and working professionals. This course provides a high level overview on the following topics -
- How bad
design
results in low user satisfaction and lost revenue
- How industrial
design
enabled Apple's turnaround story in 1997 - stock price up by 600% in ~3 years
- How
design thinking
helps you build the optimal
UI+UX+design
- What are the different phases of
design thinking
methodology
- What are the different techniques and tools available for
rapid prototyping
- How to measure the effectiveness of
UX
using Google's HEART framework and Goals-Signals-Metrics (GSM) process
- What are the best practices for
eXperience design
(
XD
)
- What are the different roles involved in building a
UX
team
Course Reviews
Salvador
,

This brief course is about concept for UI UX design rather than a graphic course using software to sketch Apps
Every chapter is direct to the point, the way a designer must think in order to be able to create ideas for UX concepts
If you are thinking to buy courses about software to sketch ideas in UX, I recommend this one first
Familia Garcia
,
Absolutely fantastic, thank you so much, really amazing course!
Raquel Talavera
, Good content and development for beginners. Thanks for the links!
Kristen Gunther
, Great overview on UX!
Lufefe Zongo,
it is good and absolutely easy to follow and understand, I, as a beginner in prototyping personally enjoy how it is structured.
Rapid prototyping
is a low-tech trial to solve problem for your first few customers as fast as possible, using a rough or low fidelity item. The Pinocchio Technique – creating a ‘wooden’ mockup of your idea. Invest in the optimal
rapid prototyping
option and tool to build a minimal viable product (
MVP
) for running low fidelity experiments in front of your customers.
This course covers
9

rapid prototyping
options, including -
· Sketches
· Paper
Prototype
· Storyboard / Wireframes
·
User Interface
(
UI
) Mockups
· Partial Code
Prototype
· Quick Code
Prototype
· Video Demo
· Quality Code
Prototype
This course also provides a high level overview of different tools available for
rapid prototyping
of
UI+UX
Note
- This course covers
WHAT
options and tools are available for
rapid prototyping
of
UI+UX
. Currently, this course does
NOT
cover
HOW
to use these tools.
It's becoming easier and easier to create Web sites and mobile apps. But harder and harder to measure the effectiveness of these applications. This course covers how to measure the effectiveness of
UX
using Google's HEART framework and Goals-Signals-Metrics (GSM) process.
Course Reviews
Caroline Bassi
,
nice! very enriching! good quality of learning!
Lena Le
, The topics were interesting, they flowed very well and explanations were clear
Julieta Gonzalez
, Great course, very well summarized. It covered all the most important aspects and still provided all valuable information
Tetiana Troino,
great course
Leona Le
, The topics were interesting, they flowed very well and explanations were clear
This course includes 4 quizzes and 2 PDF downloadable resources -
· The first pdf includes links to 5 user research tools, 15
rapid prototyping
tools, 5 user testing tools
· The second pdf includes my contact information.
You can follow me on my blog, Twitter, LinkedIn, Facebook, YouTube, Instagram, Pinterest channels. Please check my public profile for the links
.
Better products or a superior customer service are no longer enough to stand out. Technology has lowered barriers for entry and, with that, provoked a new era of competition. According to John Maeda,
design
partner at Kleiner Perkins Caufield & Byers, the solution is to become a
design
-led company.
Design
-led companies invest heavily in powerful customer experiences – a key element to tackle if you want to get your customers’ attention and motivate them to keep coming back.
Course Reviews
José Xavier
, Interessante, trouxe novos conhecimentos. Muito bem organizado
(Interesting, brought new knowledge. Very well organized.)
Dhamma Gaikwad
, Very good explanation about design enteric process and how innovation can help in bringing good user experience for users
Darshan L M
, concepts are taught concisely a very useful content for UX designers
Manorama Mishra
, its good learning
Vinay Sv
, Knowledge full
Fahad Siddiqui
,
I think overall I am learning a lot of new things the course has to offer
Who should take this course
· Business Heads
· Consultants, Marketing Managers
· Entrepreneurs, Educators, Evangelists
· Program Managers, Product Managers, Analysts
· UI/UX Designers
There's a lot of good knowledge packed inside this course, so hesitate no more!
You get Udemy's Certificate of Completion after taking all lessons
You get lifetime access to all video lectures plus downloadable resources
So what are you waiting for? Learn more about fundamental principles, strategies, tools for design thinking today!
I'll see you inside the course. Thank you.
Who this course is for:
Business Heads, Consultants, Marketing Managers
Entrepreneurs, Educators, Evangelists
Program Managers, Product Managers, Analysts
UX Researchers, Designers
Anyone with interest in design thinking, rapid prototyping, UI/UX

More Info