John Carlton - License to Steal [repost]

You can forget about all the agony of coming up with ideas, concepts or even power words… because I’ve already done most of the writing (and all of the thinking) FOR you! No matter where you are now in your business life (or where your writing skills are), I guarantee you will walk away from this lesson armed with the immediate skills to adapt 5 masterpiece ads you can use next week to start bringing in riches and fame beyond your most wicked dreams. Check this out, right now, if you’re finally ready to go screeching off on the wildest (and richest) ride of your life…

Master copywriter John Carlton deconstructs 5 Masterpiece Ads:

* I will show you WHY each headline grabbed the reader in such a mega-effective way… and HOW to "translate" that snarling power so you can easily adapt the same proven headline – with just a few "on target" changes – to your market. (This instantly solves your biggest problem – getting your prospect’s undivided attention, and pulling him deep into your pitch.)

* I will reveal the sneaky psychological tactics hidden behind the all-important opening paragraphs – the juicy details that KEEP the reader intensely interested – so you will have no trouble at all redirecting each ad’s "opening mojo" to your product. (Just like "plug ‘n’ play". Bang, a few changes, and you’ve got a killer opening to your ad! For most writers, this is the hardest part of the pitch to get right… and now, it’s already done FOR you.)

* I will deconstruct the bullets, so it becomes obvious why they worked… and also obvious how you can ever-so-simply tweak each one to fit your business. (Having world-class bullets will force your prospect to desire your product so badly, he won’t be able to sleep until he orders. You can finally overwhelm the reader – just like the best writers in the biz – with emotionally-dense snatches of copy that slips your sales pitch past his defenses and straight into his subconscious.)

* And… I will show you how to look for… and quickly find… your own peculiar HOOK to replace the one I used. It’s right under your nose. (Understanding how to find – and use – the right hook is the difference between boring ads that pull nothing… and MONSTER winners that break the bank!)

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Find out How the details were achieved, and all the secrets and tricks behind the magic.

The stuff you just cannot see by just looking at a winning ad. The deep, hidden stuff you need a guide to be able to comprehend. Like…

How to ignite passion, with just a few well-chosen power words aimed right at the sweet spot of your prospect. (If you’re like 99% of the people out there writing ads, you’re trying to survive on "cold" appeals – which lack emotion and any true connection to the reader. This murders results. I’ll set you straight, right away and without fuss.)

How to keep interest hot and intense throughout the pitch, so there’s never a chance for the reader to disengage. (Most rookie writers fail at this, and it can take years, on your own, to "get" how to accomplish this skill. Watching me lay it out, you’ll understand immediately… and finally have one of the most wicked-profitable high-end pro-level skills at your command.)

How to create real urgency, without hype. (Another absolutely necessary element of a winning ad most people botch.)

How to deal with your reader’s "Bullshit Detector"… and win him over even though he desperately wants you to go away and leave him alone. (This unique knowledge separates the winners from the losers in the ad world.)

How to stop "trying" to write… and finally get into that dangerous super-salesman’s groove where the pitch writes itself. (You can do this, once I show you how. And it will change your life.)

How to build up your own "Big Promise", and tie it in with a killer USP that won’t let your prospect sleep until he’s ordered.

This course retails for $497

also You can look my other last: Business-posts