How to create a killer software demo

Learn to build and write compelling software demonstrations to drive sales and increase user adoption

What you'll learn
- Learn the fundamentals of creating and presenting a killer demo.
- Harness "the power of three" to make your demo memorable.
- Find out how to optimize your demo for a specific target audience and setting.
- Discover tips and tricks to deliver high-impact demos that drive sales and adoption.
- Master the simple art of demo storytelling.
- Understand why a few strong visuals can go a long way.
- Uncover demo pitfalls and timewasters.
- Find out how to polish your demo with "set dressing" and realistic data.
- Learn how to create an effective demo script.
- Discover the benefits of a complete demo walkthrough.
- Understand the different types of demos and their ideal lengths.

Requirements
- Both veteran and first-time demo presenters will benefit from this course. Everyone will level-up.
- This course is intended both for people with experience building software demos and first-time creators alike.
- Whether you already have a demo in development or have yet to start creating one, you'll find tools to help.

Description
In this six-part series, you'll learn how to create a killer software demo to drive sales and increase user adoption. This course focuses on the live presentation of software, not slide decks, animated explainers, sizzle videos, or anything that requires fancy software or much more than a computer running the software you want to demonstrate.

You’ll find out how to convey business value without being overly verbose using the "power of three." You'll see how to go from "winging it" to "nailing it" every time, and you'll uncover pitfalls like "telling" when you should be "showing," by following a proven list of demo fundamentals. You'll learn how to build a compelling demo environment and craft a simple, effective script from a template. And you'll discover the importance of a complete demo walkthrough along with effective ways to practice and present your demo.

We’ll answer the basic question, “What is a software demo and how do you make it a killer?” We’ll get into the secret sauce with “the power of three.” Then we’ll discuss the fundamentals of a killer demo. We’ll get into detail about building your demo and the demo script. And we’ll finish with a discussion of the all-important walkthrough, practice, and presentation itself.

Who this course is for:
- If you currently create or present software demos and you want to level up, this course is for you.
- If you have an opportunity to do a demonstration for the first time, and you don’t know where to start, join us.
- If you’re a developer, an entrepreneur, a manager, or anyone who could benefit from having a killer software demo, you've come to the right place.
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