Getting started with Google Tag Manager

What you'll learn

What is Google Tag Manager
Why should you use Google Tag Manager
How Google Tag Manager works
You will be familiar with GTM interface
How to install Google Analytics using GTM
How to track element clicks using GTM
How to install Facebook pixel using GTM
How to setup Facebook conversion tracking using GTM
How to setup Google Ads conversion tag using GTM

Requirements

Computer with internet connection

Description

So you have heard about Google Tag Manager but never had a chance to know what it is and if you need it.

This course will help you to get the basic knowledge about Google Tag Manager and apply it to practice, by installing Google Analytics, Facebook pixel, Google Ads conversion tracking on your website.

Topics that are covered in this course:

• What is Google Tag Manager and how it can be useful

• Basic concepts and terminology

• Installation of Google Tag Manager on any website, including Wordpress, WIX, Squarespace, Weebly

• Interface overview

• Google Analytics installation using Google Tag Manager

• Track any element clicks using Google Tag Manager

• Install Facebook pixel using Google Tag Manager

• Setup Facebook conversion tracking using Google Tag Manager

• Setup Google Ads conversion tracking tag using Google Tag Manager


Who this course is for:

Website owners
Digital marketers
Website developers curious about Google Tag Manager