Google Analytics Essential Training

What you'll learn

Use Google Analytics effectively to boost their business and personal websites.

Requirements

Be able To Understand English
Have Good Internet Connection with any Device which can play HD Videos.

Description

Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to better understand who your digital customers are, how they found your website, and how they engage with your site once they get there. This course covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals. Instructor Umair Ahmad explains how to glean insights from the vast array of data available: from averages and segments to trends and context.

Topics include:

Setting up an account

Installing the Google Analytics tracking tag

Working with essential reports

Using annotations in analytics reports

Graphing data over time

Cleaning up data with inline filters

Creating and applying persistent segments in reports

Determining the location, demographics, and interests of your users

Using acquisition reports to determine where your users are coming from

Working with behavior reports

Visualizing funnels with Goal Flow

Setting up goals

Who is the target audience?

Beginner Google Analytics Essential Training
Want To Know and Understand What is Google Analytics and how it Works.