Google Analytics 4 (GA4): Become a Web Analytics Specialist!

Unlock the Power of Google Analytics 4: Your Journey from Setup to Data Mastery

In today’s digital age, the Internet’s pervasive influence and technological advancements have made web analytics an indispensable cornerstone for any successful online business.
Become a web analyst, a high-yield professional dedicated to processing, managing, and analyzing data across your company's digital ventures and third-party traffic channels. Web analysts are essential in enhancing website efficiency, expanding subscriber bases, and increasing user visits. As the driving force behind data-driven decisions, web analysts are indispensable in diverse sectors, including IT companies, service providers, sales domains, e-commerce enterprises, video hosting platforms, and more. If you want to learn more about the dynamic world of web analytics and marketing, don’t hesitate to join us and embark on this transformative learning journey today!
IN OUR COMPLETE WEB ANALYTICS TRAINING, WE’LL BE DIVING DEEP INTO:
What is web analytics and why is it needed?
Aligning business goals according to the Smart-methodology
Understanding key indicators, such as events, conversions, impressions, clicks, bounce rates, Click-Through Rate (CTR), return on investment (ROI), and customer lifetime value (LTV), etc
An overview of basic and advanced web analytics tools that allow you to track and analyze large amounts of data (Google Analytics 4, Piwik PRO, SimilarWeb, Hotjar, Calltracking, Funnel io, and others)
Mastery of essential skills for becoming a sought-after Web Analytics professional
Analysis of differences between Google Analytics 4 and Universal Analytics
Benefits of using Google Tag Manager
An overview of the main elements of the Google Analytics 4 user interface and the report library
Increasing data accuracy by removing internal IP data from Google Analytics 4 reports
Setting up different types of Events, such as Automatically collected events, Enhanced measurement events, Recommended events, Custom events
Conversion tracking with Google Analytics 4
Audience targeting with Google Analytics 4
Working with the URL Builder tool
Customizing Standard and Custom reports in the Google Analytics 4
Advanced analysis with Exploration in Google Analytics 4
Installing an e-commerce tracking system
Integration with various Google products (such as Google Tag Manager, Google Ads, Search Console, and others)
Analysis of a variety of reports to formulate actionable conclusions
Effective presentation of data
YOU’LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:
We have over
15 years of experience in online marketing
. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status
I've personally collected a vast amount of
digital marketing qualifications
and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)
We've launched over
1,500 successful marketing strategies
and campaigns throughout our careers
Over
500,000 digital marketing specialists worldwide
have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing
OUR SEO TRAINING INCLUDES:
Theory:
8+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow
Practice Materials:
Checklists, templates, and video tutorials to make the course more interactive and valuable
Lifetime access
to the course and any future updates
24/7 Support:
If you have questions, I will always be willing to answer them
Complete the course and receive an
Udemy certificate
TOOLS USED IN THE COURSE:
Google Analytics 4, Google Tag Manager, Tag Assistant, Google Search Console, Google Ads, DebugView, Piwik PRO, OptiMonk, Miro, and other important tools