Google Ads 2025 for Beginners: Step-by-Step Course

Learn Google Ads step-by-step: campaign setup, keyword research, conversion tracking, remarketing & scaling strategies

What you'll learn
- How to create and launch Google Ads campaigns (Search, Display, Shopping, Video, Discovery, Performance Max)
- How to install and verify accurate conversion tracking with Google Tag Manager and Google Ads
- How to conduct keyword research and write effective, click-worthy ads
- How to structure campaigns for optimal performance and scalability
- How to set up and run remarketing campaigns to bring back lost traffic
- How to optimize and scale your campaigns for better ROI
- How to track campaign success using real-time data and analytics
- How to avoid common mistakes and wasted ad spend
- How to structure your account and ad groups for clarity and efficiency
- How to use automated rules, bidding strategies, and testing to improve performance

Requirements
- No prior Google Ads experience needed — you’ll learn everything from scratch
- A computer with internet access
- A basic understanding of your product, service, or business goals
- Willingness to learn, test, and apply the strategies step by step
- FOR CONVERSION TRACKING - You'll need an existing and properly set up Google Tag Manager (GTM) and Google Analytics (GA4) account to complete the conversion tracking and audience setup sections of this course (the setup process for GTM and GA4 is covered in a separate course)
- FOR CONVERSION TRACKING - A website, ideally hosted on WordPress to follow along with the conversion tracking setup

Description
Learn How to Set Up, Run, and Optimize Google Ads Campaigns That Actually Convert

This course is your step-by-step guide to mastering Google Ads, designed for business owners, marketers, freelancers, and beginners who want to stop wasting money and start getting real results.

You’ll learn how to create all major campaign types — including Search, Display, Shopping, Video, and Discovery — and optimize them for the best possible return on investment.

But this isn’t just another surface-level overview. You’ll get practical, hands-on training with real examples, detailed walkthroughs, and a strong emphasis on tracking and data — so you actually understand what’s working and what’s not.

Here’s exactly what you’ll learn:

How Google Ads works and how to structure your account for long-term success

How to set up conversion tracking using Google Tag Manager and Google Analytics 4 (GA4)

How to create high-converting campaigns: Search, Display, Video, Shopping, Performance Max and more

How to write compelling ad copy and choose the right targeting settings

How to do proper keyword research and set up effective ad groups

How to set up remarketing campaigns that bring people back and increase conversions

How to manage bidding strategies, quality score, match types, and negative keywords

How to optimize your campaigns using real data — not guesswork

How to troubleshoot common issues and prevent ad disapprovals

How to read and interpret key performance metrics in your reports

And much more…

By the end of the course, you’ll not only understand how to build Google Ads campaigns — you’ll know how to make them profitable and sustainable.

If you’re tired of overpaying for underperforming ads — or you’re just getting started and want a clear, structured roadmap — this course is for you.

Enroll now and gain the confidence to run Google Ads campaigns that get real results.

Who this course is for:
- Entrepreneurs and business owners who want to generate consistent leads or sales using Google Ads
- Freelancers and marketers looking to offer Google Ads as a service
- Beginners with no prior experience in online advertising
- Anyone tired of wasting money on ads that don’t convert and want a clear, step-by-step system
- Students who want practical, fluff-free training they can actually use
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