Digital Transformation: Strategy and Tactics

What you'll learn

A 5-Part Digital Transformation strategy
Digital Transformation Tactics
How other businesses and entrepreneurs are building online brand
The consumer journey and the hidden science behind consumer psychology
Much more!

Requirements

No experience required
Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

Description

LATEST 2019 VERSION

You may be feeling a little overwhelmed, struggling to develop a digital transformation strategy and deciding what action to take, in what order and when, in order to build your online brand. I’m going to break down what you need to do, share the tools you will need, and outline the top platforms you should be using first in order to get the fastest result.

By the end of the course, understand the essential framework of a digital transformation strategy and a set of actionable tactics to help you build a powerful online brand. Complete with transcript, workbook, real-world profiles and reference links.

You own or lead a small or medium-sized business and want to make an impact online but don’t have the deep pockets needed for advertising, fancy platforms, tools or I.T. expertise. Nor do you have massive change-management teams available like the big corporations do.

You are an ‘old-school’ leader finding it difficult to keep pace with the changing digital landscape.

You need to create a Digital Strategy but are confused about what strategy to adopt and how to translate strategy into actionable tactics.

You operate a small business, either bricks-and-mortar such as a restaurant, gym, garage or real-estate, or you want to sell books, music, art, or other products or services online.

You want to know how to get noticed online, build an army of raving fans, and create an insanely powerful traffic-pulling brand for you, your blog, your business, and your products or services, all whilst juggling with your work and family life!

Inside the course, you'll learn:

A 5-part ‘Think Digital’ strategy suitable for any type of business

The hidden science behind online psychology

The consumer buying journey

How to build brand identity online

A 5-part methodology that translates into tactics.

Why digital transformation is essential for all businesses

How consumers think and buy in the digital world

The hidden science behind online psychology

The consumer buying journey

The essentials of paid search and paid advertising

Key takeaways from the Coca-Cola content strategy

How to use gamification to hook consumers to your brand

How to manage online reputation

How to calculate Return On Investment for your social media activity

Why you should focus on relevant data to measure your progress

How to use your data to develop actionable insights into your performance

The formula for finding or verifying a monetizable audience

How to build brand identity online

The single most important question you must answer if you want to build an online following

How to construct an engaging brand story

How to convince your audience that you are for real!

A simple process for creating content that entertains and informs your audience

What to post online and the 7 types of content you must avoid!

A methodology to build influence without getting overwhelmed

And much more!

Course Format

The course is divided into two parts:

PART 1: STRATEGY, is about digital transformation strategy. I introduce my simple Think Digital Leadership Model to guide you through the 5 critical thinking areas you need to master for your business to survive and prosper in this digitally connected world. On our journey through this section of the course, we will learn from some major corporations and see how their strategy can easily translate to small businesses.

PART 2: TACTICS, addresses the practical implementation of the fundamental building blocks for building a powerful online brand. I will introduce a 5-stage framework and work through examples of developing your signature story, creating content and building an online brand, all without paying for ads!

Also included are 10 profiles of real-world solopreneurs and bloggers currently building their brand and monetising online.

All the strategies, tips and tools recommended are either free or very cost effective.

You can start building your digital strategy and online brand as soon as you complete this course!

Who this course is for:

You own or lead a small or medium-sized business and want to make an impact online but don’t have the deep pockets needed for advertising, fancy platforms, tools or I.T. expertise. Nor do you have massive change-management teams available like the big corporations do.
You are an Entrepreneur who wants to know how to get noticed online, build an army of raving fans, and create an insanely powerful traffic-pulling brand for you, your blog, your business, and your products or services, all whilst juggling with life.
You need to create a Digital Strategy but are confused about what strategy to adopt and how to translate strategy into actionable tactics.
You operate a small business, either bricks-and-mortar such as a restaurant, gym, garage or real-estate, or you want to sell books, music, art, or other products or services online.