Google Search Ads Mastery: Launch & Optimize Campaigns

Master Google Search campaigns from scratch—target the right keywords, write effective ads, and track real results.

What you'll learn
- Create and structure effective Google Search campaigns from scratch.
- Conduct keyword research and use match types to target search intent.
- Write compelling ad copy and use ad extensions to increase CTR.
- Set up conversion tracking and optimize campaigns for performance.

Requirements
- No prior digital marketing experience required – This course is beginner-friendly and designed from the ground up.
- A laptop or desktop with internet access – For running ads, building websites, and using marketing tools.

Description
Are you looking to master one of the most in-demand skills in digital marketing? This course is your complete guide to running successfulGoogle Search Ads— the most effective way to drive high-intent traffic and generate leads or sales.

Designed for beginners and aspiring marketers, this course walks you step-by-step through how toplan, launch, and optimizeGoogle Search campaigns. You'll learn everything from the basics of Google Ads and keyword research to writing compelling ad copy, using match types effectively, and setting up proper campaign structure.

We’ll cover how to usead extensions, understandQuality Score, and applybidding strategiesbased on your marketing objectives. You’ll also learn how to track campaign performance usingGoogle Ads Conversion TrackingandGoogle Tag, ensuring you can measure success and improve results.

This course focuses exclusively onGoogle Search Ads, making it ideal for those who want deep expertise in one of the most powerful performance marketing tools available today. Whether you’re aiming to get a job in digital marketing, run ads for your own business, or offer freelance services, this course equips you with job-ready skills.

Throughout the course, you'll also work on real-world assignments and walkthroughs so you can practice and build your confidence.

By the end of this course, you’ll be able to:

Create and structure professional Google Search campaigns

Conduct effective keyword research using Google tools

Write high-performing ads and optimize for better ROI

Set up conversion tracking and analyze campaign performance

No prior experience is required — just a willingness to learn and apply! Let’s get started.

Who this course is for:
- This course is ideal for beginners, job seekers, freelancers, and entrepreneurs who want to learn digital marketing from scratch and apply it to grow careers or businesses. Whether you're a student looking to break into the marketing field, a professional switching careers, or a business owner wanting to promote your brand online, this course will give you practical, hands-on skills to succeed.
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