The Sustainability Effect: Rethinking Corporate Reputation in the 21st Century
Arlo Kristjan O'Brady " The Sustainability Effect: Rethinking Corporate Reputation in the 21st Century "
Palgrave Macmillan; illustrated edition | March 16, 2006 | English | ISBN : 1403991715 | 224 pages | PDF | 1MB
Palgrave Macmillan; illustrated edition | March 16, 2006 | English | ISBN : 1403991715 | 224 pages | PDF | 1MB
Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O'Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.