Data Protection and Consumer Privacy. An Emerald Guide

Data protection and consumer privacy are becoming increasingly important aspects of business operations in today's digitized world. So what are the key issues at hand? Find out through case study evidence from Dell, eBay and the high profile failure of Toysmart.com.
Today we are living in a data age. Millions of pieces of information are generated and used by organizations every day - and developments in technology have helped to make the storage and manipulation of this information much easier.

In one of the articles included in this Learning Curve you will find out about a telephone survey of 480 consumers which suggests that even though most consumers are concerned about how personal information is collected and used, very few are aware of how tools and techniques are being used to collect personal level purchase data.

Issues:
Legal and privacy issues surrounding customer databases and e-merchant bankruptcies: reflections on Toysmart.com
Right to privacy? The protection of personal data in UK public organisations
Collecting and using personal data: consumers' awareness and concerns
Consumer privacy and the Internet in Europe: a view from Germany
Co-managing online privacy: a call for joint ownership
Data protection and privacy: the Australian legislation and its implications for IT professionals
Security of personal data across national borders

Link:
http://first.emeraldinsight.com/briefings.htm?id=25