Data Visualization for Marketers
Data Visualization for Marketers
Released: January 18, 2019
Duration: 33m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 68 MB
Genre: eLearning | Language: English
Released: January 18, 2019
Duration: 33m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 68 MB
Genre: eLearning | Language: English
When marketers showcase cluttered, confusing charts in their presentations, they can obscure the meaning behind the data—and worse, lose their audience's attention. In this course, learn how to showcase marketing data in engaging ways. Veteran marketer Ian Lurie steps through how to create compelling data visualizations, providing tips that can help you craft clear, concise, and action-oriented marketing presentations. As Ian goes over good and bad examples of marketing reporting, he shares best practices for reducing mental tasks for your audience by removing redundant data ink, using color effectively, and finessing the typography in your presentation. Plus, learn how to show trends over time, determine which visualization to use, create time-saving Excel templates, and more.
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