ConvertKit (now Kit) fundamentals for beginners - 2025

The most up-to-date course on ConvertKit (now Kit). Learn Email Marketing, Drip Campaigns, and more with a Kit expert!

What you'll learn
Master all of Kit's (formerly ConvertKit) essential features to communicate with customers, market effectively, and set your business up for success.
Learn how to create and set up a Kit (formerly ConvertKit) account for email marketing success.
Master the fundamentals of Kit (formerly ConvertKit) navigation, features, and key terminology.
Learn to migrate customer data, create subscribers, and organize your email lists in Kit (formerly ConvertKit).
Discover how to create forms, landing pages, and email sequences with Kit (formerly ConvertKit).
Implement automation, segmentation, and advanced marketing strategies in Kit (formerly ConvertKit).

Requirements
No prerequisites apart from having access to a Kit account

Description
Are you ready to take your email marketing and business automation to the next level? Whether you’re a small business owner, content creator, solopreneur, or marketer, this course will teach you everything you need to know about mastering Kit (formerly ConvertKit).What makes Kit (formerly ConvertKit) one of the most powerful tools for email marketing and automation? And how can you use it to grow your audience, automate your workflows and drip campaigns, and scale your business effectively?In this course, you’ll gain a complete understanding of Kit’s features, from setting up your account to creating email sequences, automating campaigns, and even selling products or services directly from the platform.What You’ll Learn:Account Setup: Learn to create, customize, and optimize your Kit (formerly ConvertKit) account, including email, domain, payment, team, and advanced settings.Email List Management: Import your email list seamlessly, manually create subscribers, and work with custom fields to organize your contacts effectively.Lead Segmentation: Master tagging, creating segments, and setting up advanced segmentation rules to organize and target your audience precisely.Email Marketing: Build professional email templates, send broadcasts for newsletters and one-off emails, and create automated email sequences (drip campaigns) with ease.Kit Marketing Features: Create forms and landing pages to capture leads, and embed forms on external pages to seamlessly integrate Kit into your existing workflows.Marketing Automation: Unlock the power of visual automations by mastering triggers, actions, conditions, and events. Learn to build simple email sequences, workflows with multiple journeys, and "if/then" rules for smarter workflows.Selling with Kit: Learn how to integrate Kit with eCommerce platforms like Shopify and Thrivecart, or use Kit as your primary tool for selling products and services.Advanced Tools and Integrations: Sync Kit with other CRM or data-hosting tools, and enhance your capabilities with additional integrations.Practical Assignments: Apply your knowledge in real-world scenarios with hands-on assignments, including creating subscribers, forms, landing pages, email sequences, tags, segments, and automations.Who Is This Course For?Content creators, bloggers, and solopreneurs seeking to engage their audience.Small business owners or entrepreneurs ready to streamline marketing efforts.Marketers who want to master Kit (formerly ConvertKit) for email automation and lead segmentation.Anyone interested in transitioning to Kit (formerly ConvertKit) and leveraging it to grow their business.What Sets This Course Apart?This is the most up-to-date course on Kit (formerly ConvertKit), created in January 2025 to ensure you’re learning the latest features and best practices.This course is packed with actionable lessons, real-world examples, and practical assignments designed to help you apply your new skills immediately. With hands-on assignments like creating subscribers, building email templates, and setting up automations, you’ll gain confidence and experience with every module.As a best-selling instructor with over 15,000 students, I’ve worked with businesses around the world to implement marketing automation strategies that drive results. Now, I’m bringing my expertise to you in this comprehensive Kit (formerly ConvertKit) course.Here’s what one of my students had to say: "I just completed the course - and my only reaction is: WOW! Super valuable for entrepreneurs, consultants (such as myself), and small businesses. Thalita successfully managed to transfer her rich knowledge in a meticulous manner. This course is easy to comprehend and incorporate into your business strategy." – Tamara Biljman, Content Strategist

Who this course is for
Small business owners or entrepreneurs wanting to grow their email marketing skills.
Content creators, bloggers, and solopreneurs who want to build better connections with their audience.
Marketers seeking to master Kit (formerly ConvertKit) for automation, lead segmentation, and email marketing.
Anyone looking to migrate to Kit (formerly ConvertKit) and use it to market and sell products or services effectively.