Complete marketing course: For real world marketers

Front-to-back marketing for beginners, pros and entrepreneurs. Learn about email, social, branding and so much more

What you'll learn
This course is for beginners and pro marketers or new business owners looking to get their brand out to market. You will learn everything you need to know.
Once completed you will know how to effectively identify your target market and know all the tools you need to push your message and product out.
You will learn strategies for effective email, design, mailing, social posts, planning, PR, customer retention and much more. No stone is left unturned.
This course does not hyper-focus on one single marketing aspect, like SEO - but covers every step you need to take to make your marketing a success.
Requirements
There are no requirements or prerequisites for taking your course. If you have never done marketing before, or if you have marketing experience in only a specific aspect of marketing and would like to have the full picture this course if for you. For entrepreneurs or now business owners who are keen to expand their business this course is for you.
Description
If you have ever been serious about learning all the aspects of marketing starting from learning about your market to running email campaigns, branding, social networking, events and campaigns, creating videos and artwork and how to get this all out to market, then this is the course for you.
During this course you will learn how to:
Understand your market
Create a website
Choose the right social media channels
Learn how best to email and when
Essential skills for copywriting
Leveraging partners
How and when to use PR
Best practices for attending events
Video marketing, graphics and visuals
Essential collateral for your business
Creating your marketing plan
Understanding your clients more deeply
Innovative marketing ideas
Working with analytics to know where to strike next
Marketing psychology
Using content marketing to make a better impression
How to retain customers and evaluate and adapt to changing ones
And lastly how to best use AI
This course is not a deep dive into singular aspects like using photoshop and teaching you how to be a hero copywriter. There are so many of those courses around. Instead this course will give you the BIG PICTURE of marketing. You will know how it all fits together, and by using all of the elements in this course you will have all the tools to run any marketing campaign from beginning to end successfully.
Who this course is for:
Aspiring Marketing Professionals: The course is designed for individuals who are eager to become proficient in marketing. It is referred to as a definitive guide, suggesting it's comprehensive and suitable for those who are serious about mastering the field.
panoramic view of marketing, indicating it's suitable for learners who want an all-encompassing knowledge of the subject, rather than a focus on a single aspect like SEO or social media marketing.
Learners Disappointed by Other Marketing Courses: The course is aimed at individuals who have previously taken marketing courses but found them lacking in breadth or depth. It addresses the unfulfilled promises of other courses, suggesting it's for those seeking more thorough and comprehensive training
Professionals Across Various Industries and Cultures: Given the instructor's experience across different continents and industries, the course is likely valuable for professionals who operate in diverse cultural and industrial contexts, wanting insights that apply across various settings.
Both Beginners and Experienced Marketers: The course seems to cater to a broad range of learners, from those starting in marketing to experienced professionals, given its comprehensive nature and promise to build a solid foundation while also exploring advanced principles.
Learners Interested in Both Traditional and Digital Marketing: The course covers all aspects of marketing, both traditional and digital, making it suitable for learners interested in understanding the full spectrum of marketing strategies.
Individuals Looking to Design and Execute Complete Marketing Campaigns: The course is for those who aim to acquire the skills necessary to create and manage full-scale marketing campaigns, make data-driven decisions, and adapt to changing marketing landscapes.
In summary, this course is ideal for a diverse audience ranging from beginners to seasoned marketing professionals seeking a comprehensive and nuanced understanding of the marketing field, across both traditional and digital realms.


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