The Complete Business & Entrepreneurship Course for Everyone

Learn everything there is to know about business strategy and entrepreneurship


What you'll learn
Understanding of who an entrepreneur is and how they identify opportunities
Knowing where to start and how to start with creating a plan and setting achievable goals
Understanding and evaluating Revenue models and the ability to decide which one is right for you and your business
Setting the right price for your product or service
Understanding the minimum sales required to hit your profit goal(s)
Evaluating conventional and non-conventional fundraising techniques
Understanding the business lifecycle
Understanding how to value a business and applying it to your own idea or business
Understanding of the various stages of a business
Understanding what business planning and development mean
Learn what customer development is
Understanding and evaluating Business strategy frameworks
See how organizations make plans
Learn how organisations make strategic plans - mission setting, vision setting, identifying their core values and deciding on what to focus their resources on
Learn how to define and set Goals, Objectives, projects, KPIs and OKRs as your tactical plan
Learn how to standardise operations through Standard Operating Procedures
Gain practical insight as to why contingency planning matters and how companies mitigate disaster
Learn how to build a business model canvas
Gain insight into sales and the sales funnel
Learn how to build and optimize a sales funnel
How to score leads
How to create the ideal customer buyer persona for your business
Understanding customer retention
Break down of marketing and its goals
Learn about the marketing mix
Breakdown of the core element in the marketing mix: the promotion mix
Gain understanding of marketing strategies and an in-depth analysis of digital marketing strategies
Understand digital marketing metrics and how to apply them to your marketing efforts
Understanding of accounts based marketing
Understanding of experiential marketing
Learn about copywriting, the various types of copy and how to write for social media and for blogs
Understand the concept of growth hacking, who a growth hacker is and how you too can become a growth hacker
Understand remarketing and its benefits
Understand how to pitch your idea(s) and what type of pitch deck you need for what pitch
Gain insight into shares, classes of shares and equity dilution
Learn about teams and how to build your dream team
Learn about compliance and why it matters, what compliance programs should cover, its core elements and how to conduct programs



Requirements
No prior business or entrepreneurship experience is required to take this course
Excitement and motivation to start your own business and be your own boss

Description
This business and entrepreneurship course is the most complete and concise business and entrepreneurship course on the internet today. It teaches students the fundamentals of entrepreneurship, whether they are first-time entrepreneurs or not. The course is also suitable for employees in any organization, no matter the size.
The simplified approach taken by the instructor breaks down entrepreneurship into 3 components that make up a business, namely;
The financial profit drivers
The non-financial profit drivers
The business engine
This tried and tested approach makes it easy for students to easily and fully grasp the concept of business and entrepreneurship making it second nature.
The course starts with introducing the student to entrepreneurship and where the entrepreneurship process starts, showing them how to set broad business (project) goals and objectives. It also shows them the steps to take once an idea hits them.
From there, students are introduced to the financial profit drivers which include everything from business and revenue models to the various fundraising techniques available to business owners at any stage in the business lifecycle.
The course then weaves through the non-financial profit drivers to show the student how to build a business strategy, how to sell and how to market their products or services.
Lastly, the course demonstrates how people and processes can affect a business entity by breaking down teams and compliance, topics that are mostly ignored by business owners whether big or small.
The video presentations are designed to be engaging and suitable for all audiences and the quiz questions are designed to test your understanding of the concepts discussed in this course.
I enjoyed the entire review process and I am certain that you, too, will love this course and recommend it.
Who this course is for:
People who want to start a business
First time entrepreneurs
Business leaders and people who already run a business
Employees and teams

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