C.B.A. and creative thinking

C.B.A. applied - the seminar


What you'll learn
Mental flexibility
The benefits of writing sonnets
The idea of cats and avocados is not as wild as it seems!
How to find creative inspiration in the most unusual places

Requirements
nil

Description
This course is the end result of an outdoor seminar in Oxford on the topic of C.B.A.
We look at Cows and Apple Pies; Cats and Avocados.
All the time we consider creativity, strategic thinking and the application to management. Strategies such as:
Storytelling
Highlight the Benefits
Use of Certifications and Labels
Social Media Marketing
Influencer Partnerships
Community Engagement
Sampling
Loyalty Programs
Email Marketing
Sustainable Packaging
We consider chickens and airplanes, cats as astronauts.
We also consider:
Education and Awareness
Clear Labelling
Incentives
Availability and Accessibility
Farmers' Markets
Community Supported Agriculture (CSA)
Restaurant and Retailer Partnerships
Public Policy
In another scenario we consider:
Deforestation
Water Usage
Pesticide Use
Monoculture
Carbon Footprint
These are just a few examples. It's important to remember that any changes in production and consumption habits can have far-reaching impacts on the environment and need to be managed sustainably.
In yet another we discuss:
Supply and Demand
Job Creation
Impact on Related Markets
Tourism
Innovation
Trade
As can be seen, this is a wide range of topics BUT this is a short course. This is a course where the overall aim is to stimulate creative thinking. That is why there are Case Studies and exercises to do. If you like thinking in an unconventional way, considering highly original scenarios and participating in the Q/A then this course is for you.
Who this course is for:
Anyone interested in thinking creatively
Those who'd like to try something new - and fun!
Managers seeking an advantage
Families who want interesting discussions

More Info