Business Analytics for Decision Makers

Learn to Interpret Business Metrics Like Churn, CAC, CLV & NPS — Make Smarter Decisions Without Excel or Tools.

What you'll learn
- Identify the right KPIs for your business model and goals
- Spot vanity metrics and focus on numbers that drive action
- Apply the SMART KPI framework for clear, measurable objective
- Use leading and lagging indicators to predict and measure success
- Analyze sales metrics to improve conversions and revenue growth
- Track marketing KPIs like CAC, CLV, ROI, and engagement rates
- Measure customer service quality with NPS, CSAT, and CES
- Detect churn risks with retention, ticket trends, and escalation rate
- Improve commerce metrics like cart abandonment and AOV
- Apply cohort analysis to track user retention over time
- Align KPIs across teams for unified business decision-making
- Use North Star metrics to define and focus business priorities
- Interpret dashboards and ask “So What? Now What?” for action
- Apply balanced scorecard methods for leadership reporting
- Find growth opportunities using whitespace analysis

Requirements
- No prior experience in data analytics or business intelligence needed
- Basic understanding of your own business or work environment is helpful
- Interest in improving decision-making using metrics and KPIs
- No tools, software, or spreadsheets required—everything is explained conceptually

Description
Unlock the power of business analytics — no spreadsheets, dashboards, or coding required.

In today’s data-driven world, decision-makers need more than just numbers—they needclarity, insight, and confidenceto act. This course teaches you how tounderstand, interpret, and apply the most important business metricsto make better decisions, align teams, and drive measurable growth.

Whether you’re abusiness leader, manager, consultant, or aspiring executive, you’ll gain apractical, decision-focused understanding of KPIs, metrics, and OKRsthat you can use immediately—without relying on advanced analytics tools.

What You’ll Learn

Foundations of Metrics & KPIs

The difference betweenKPIs, metrics, and OKRs—and when to use each

Vanity metrics vs actionable metrics—spot the numbers that matter

Lagging vs leading indicators—predicting vs measuring performance

SMART KPI framework—ensuring relevance and measurability

Choosing metrics forB2B vs B2C, SaaS vs eCommercebusiness models

Sales Metrics – Driving Revenue Decisions

Lead conversion rate, sales velocity, and win rate benchmarks

Identifying sales funnel drop-offs and fixing them fast

Improvingforecast accuracyfor better strategic planning

Marketing Metrics – Measuring Reach & Impact

CAC(Customer Acquisition Cost) andCLV(Customer Lifetime Value)

Campaign ROI beyond clicks—tracking real impact

CPL vs CPA—choosing the right metric for your goals

Engagement metrics—measuring real audience interest

Customer Service & Success Metrics

NPS, CSAT, and CES—understanding satisfaction and effort

Response time vs resolution time—balancing speed and quality

Retention vs churn—detecting loyalty risks early

Escalation rate and ticket trends—spotting operational stress points

Commerce & Product Metrics

Cart abandonment rate and strategies to improve it

IncreasingAOV(Average Order Value) and repeat purchase rate

Feature adoption and product stickiness

Refund rate analysis—identifying product misalignment

Cohort analysis—tracking user behavior over time

Strategy, Alignment & Decision-Making

Aligning KPIs across sales, marketing, and service teams

North Star metrics—defining your primary business focus

Interpreting dashboards—asking “So What? Now What?”

Balanced scorecard for leadership reviews

Whitespace analysis—finding untapped market opportunities

Why This Course Is Different

Most courses teach youhow to track numbers. This course teaches youhow to think about numbers—to connect them to business outcomes and strategic choices. You’ll leave withdecision-making frameworks, not just reports, and the ability to lead conversations on metrics inboardrooms, team meetings, and investor discussions.

Who This Course Is For

Business leaders & executiveswho need sharper decision-making tools

Managers & team leadswho want to align their teams with measurable goals

Consultants & analystswho translate data into business recommendations

Entrepreneurs & foundersseeking sustainable growth strategies

By the End of This Course, You Will Be Able To:

Identify the right KPIs for your business model

Spot vanity metrics that waste time

Interpret metrics to uncover opportunities and risks

Align cross-functional teams around shared goals

Make confident, data-informed business decisions

Who this course is for:
- Business leaders and executives who want to make data-informed decisions without relying on complex analytics tools
- Managers and team leads looking to align KPIs across sales, marketing, service, and product teams
- Consultants and analysts who translate business metrics into actionable recommendations for clients
- Entrepreneurs and founders seeking a clear, practical way to measure growth and improve performance
- Non-technical professionals who want to confidently interpret KPIs, dashboards, and reports
- Decision-makers in B2B, B2C, SaaS, or eCommerce businesses aiming to focus on the numbers that matter most
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