Build Your Generative AI Plan for Marketing Success
Build Your Generative AI Plan for Marketing Success
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 53m | 91.7 MB
Instructor: Jim Sterne
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 53m | 91.7 MB
Instructor: Jim Sterne
Harness the power of generative AI to transform marketing. In this course, marketing and AI expert Jim Sterne shares real-world examples on how generative AI can optimize your marketing by automating time-consuming administrative and analytical tasks.
Explore the transformative impact of generative AI on the marketing industry and make an in-depth examination of the practical applications of this groundbreaking technology. Find out how to leverage strategies to deploy generative AI across the marketing mix. Learn how this emerging capability enables smarter, faster decision-making and better marketing results. When you complete this course, you’ll be prepared to significantly increase your productivity and strategic value.
Learning objectives
- Analyze multiple areas of the marketing mix—including content generation, campaign design, and performance analytics—to recognize opportunities for impactful generative AI automation.
- Develop workflows and processes to deploy generative AI for key marketing functions in order to increase team productivity over manual methods.
- Create frameworks to collaborate with generative AI systems on ideating innovative campaigns that drive higher engagement, compared to human-only generated content.
Build Your Generative AI Plan for Marketing Success
