Certification Course in Retail Management

Enhance your skills in the ever growing Retail industry - Cover latest trends, case studies
What you'll learn
Explain different retail formats
Know about key players
Different factors affecting Pricing
Principles of Merchandising
Improve Sales and Service of your business
Know popular tips and tricks in Visual Merchandising
Improve your understanding of Retail KPIs
Process improvement
Common trends in technology
Improving Leadership skills
Requirements
Understanding of the English language.
Interest in retail
Interest in Business, Leadership and Management
Description
Are you someone who wants to join the retail industry?
Are you someone who wants to be a retail entrepreneur?
Or anyone who wants to know more about this interesting industry?

If the answer to all these questions is a yes, then you’ve landed on the right place

Retail is an ever-growing industry. Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied. An effective management avoids unnecessary chaos at the store and rather increase the sales of the store. This course is suitable for all - Operation, Sales, VM, HR, Logistics if you want to enter in Retail domain.

Section 1: Retail Industry Overview
1. Meaning
Explain the meaning and importance of Retail
Differentiate between Customer and Consumer
2. Story of Retail
Describe the evolution of Retail
Differentiate between Organised and Unorganised Retail
Explain the key characteristics of Organised Retail
Explain the key characteristics of Unorganised Retail
3. Common Formats
Describe the common formats in Retail industry
4. Key Players
List the key players
5. 6 Ps of Retail
Explain the meaning and importance of 6Ps of Retail
6. Functions/Departments in Retail
Explain the key functions/departments in retail.
7. Career opportunities in Retail industry
List the key profiles in the retail industry
Explain the key skills required to perform these roles

Section 2: Pricing
1. Pricing Methods
Explain the meaning and importance of various pricing methods
2. Price elasticity
Describe the meaning of price elasticity of demand
Explain the significance of Price elasticity
Calculate the price elasticity
3. Survey - Willingness to pay
Take feedback on price worth
Explain the preferred Price points

Section 3: Supply Chain Management
1. Is Supply Chain that simple?
Explain that supply chain in the practical situation can be complicated
Understand the practical scenario of a complicated supply chain

Section 4: Buying and Merchandising
1. Principles of Merchandising
Explain the various principles to consider in merchandising

Section 5: Barcodes
1. Meaning
Explain the meaning and importance of Barcodes
2. Common types
Explain the common types of Barcodes
3. What is GTIN
Illustrate the reason behind forming GTIN
Explain the meaning and importance of GTIN
Explain common standards in GTIN
4. How to generate Barcodes
Generate barcodes for the products

Section 6: Visual Merchandising
1. Meaning and Importance
Explain the meaning of Visual Merchandising
Describe the importance and some fun facts in Visual Merchandising
Explain the importance of 5 senses in Visual merchandising
2. Key elements
Explain the key elements
3. Store Exteriors and Store Interiors
Describe the meaning of Store Exteriors and Store Interiors
Explain the meaning and importance of store facade and window display
Apply tactics to improve the sales
4. Store Layouts
Describe the meaning of Store Layouts
Explain various types of Store Layouts
5. Fixtures
Describe the meaning of Fixtures
Explain various types of Fixtures and their usage
6. Product Presentation/Merchandise Arrangement
Describe the meaning of Product presentation/merchandise arrangements
Apply the tips to improve the presentation
Apply the tips to reduce the wastage
7. Signages
Describe the meaning of Signages
Explain the types of signages
Apply the tactics to improve the sales
8. Planogram
Describe the meaning of Planogram
Explain the importance of Planogram
9. Popular Tips and Tricks
Explain the colour wheel and impact of colours
Describe various colour schemes
Explain the meaning and importance of color blocking
Explain the meaning and importance of endcaps
Explain the meaning and importance of Pyramid principle
Apply the popular tips and tricks in Visual merchandising
10. Casestudy
Casestudy

Section 9: Point of Sale (POS)
1. Meaning
Describe the meaning of Point of Sale (POS)
Explain the importance of Point of Sale (POS)
2. Casestudy
Casestudy

Section 14: Process Improvement
1. Lean vs. Six-Sigma vs. Lean Six Sigma
Explain Lean, Six-Sigma, Lean Six-Sigma quality control methods
Describe the key principles of Lean
Explain different types of wastes
Describe the steps in Six-Sigma
2. 5S methodology
Describe 5S methodology
3. Case-study
Casestudy
4. Unmanaged Inventory
Casestudy

Section 18: Luxury Brand Management
1. Tips applied by Luxury Brands
Analyse the tips applied by Luxury Brands
Apply the tips in your brand

Section 19: Legal
1. Common Legal Terminologies
Explain the commonly used legal terminologies

Section 21:  Interesting facts
Interesting facts



Who this course is for:
Those who want to enhance their skills in Retail Management

More Info