AI-Powered Product Marketing And Market Research

Product Marketing, Generative AI, Target Audience and ICPs, Marketing Communications, Content Marketing, AI Advertising

What you'll learn
Introduction to product marketing
Understanding Target Audience and ICPs
Finding the Right Customers
Establishing a Strong Messaging
Turning Messaging into Action with Content Marketing
Crafting converting ads
Building ICP and Marketing strategy with AI

Requirements
For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.

Description
Welcome to Program: AI-Powered Product Marketing and Market Research by MTF InstituteCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 215 countries and has been chosen by more than 684 000 students.AI-powered product marketing and market research leverages artificial intelligence to automate, enhance, and optimize various aspects of understanding and reaching target customers. This includes tasks like:Identifying ideal customer profiles (ICPs): AI can analyze vast datasets to identify patterns and predict which customer segments are most likely to convert.Crafting compelling messaging: AI can help tailor messaging to specific customer segments and personalize content for better engagement.Automating content creation: AI can generate various types of marketing content, from ad copy and social media posts to blog articles and email newsletters.Optimizing marketing campaigns: AI can analyze campaign performance in real-time and make data-driven adjustments to improve ROI.Conducting market research: AI can analyze market trends, competitor activities, and customer sentiment to provide valuable insights.Importance for Companies:Improved efficiency and productivity: AI automates repetitive tasks, freeing up marketers to focus on strategic initiatives.Enhanced customer understanding: AI provides deeper insights into customer behavior, preferences, and needs.Data-driven decision making: AI enables marketers to make informed decisions based on data analysis and predictions.Increased ROI: AI optimizes marketing campaigns for better targeting, engagement, and conversion rates.Competitive advantage: Companies leveraging AI can gain an edge by understanding and responding to market dynamics faster.Career Support for Managers and Experts:Developing AI skills in product marketing and market research can significantly enhance career prospects by:Increasing value and demand: Professionals with AI expertise are highly sought after in today's data-driven marketing landscape.Improving job performance: AI tools can help marketers achieve better results and demonstrate their impact on business goals.Unlocking new career opportunities: AI skills open doors to roles in data analysis, marketing automation, and AI product development.Future-proofing careers: As AI becomes more prevalent in marketing, professionals with these skills will be better positioned for success.